While community bankers continue to debate whether to align with the technophobe or technophile camps, the decision has already been made for them. Adapt or perish. Consumer brands learned this lesson years ago: The democratization of information online has empowered consumers as never before and brands must respond in kind. This holds true whether you are selling cars, clothing or CDs.

The customer was always right, of course. But due to the Web, the customer is in now in control. And that requires community banks to make....

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