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How Not to Build Brand Loyalty: Rely on Chatbots

Facebook is joining the ranks of Kik and Microsoft in attempting to generate literal conversation between automated technology and consumers via its chatbots for Facebook Messenger, which was recently announced at its much-discussed and widely attended F8 developer conference.
 
These chatbots are intended to streamline the way people access information and engage with companies, mostly on their smartphones. Instead of opening a separate CNN app for the latest election news or the weather app to check to see if you&rsquo....

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