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How Complete is Your Customer Information?

As competition for customer share of wallet continues to increase, having an accurate and complete view of customer information is critical to effective implementation of customer loyalty programs.  Retailers with multiple channels are often at a disadvantage to their online competitors due to multiple and disparate sets of customer information.

Over the past 5 years’ significant improvements have been made in ecommerce capabilities for capturing and analyzing customer interactions in addition to purchase activity....

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