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Everything You Need to Know (But Were Afraid to Ask) About Marketing to Cell Phones

As any marketer or customer service professional can tell you, the FCC’s Telephone Consumer Protection Act (TCPA) has had an enormous impact on their work. That’s because it requires them to obtain “prior express written consent” to call or text consumer cell phones with an automatic dialer for solicitation purposes. Unsurprisingly, this rule is a challenge for a variety of companies: cable providers informing subscribers about upcoming pay-per-view events, banks texting customers about lower mortgage rates, vacation....

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