1. Mobile
  2. 33 views

As any marketer or customer service professional can tell you, the FCC’s Telephone Consumer Protection Act (TCPA) has had an enormous impact on their work. That’s because it requires them to obtain “prior express written consent” to call or text consumer cell phones with an automatic dialer for solicitation purposes. Unsurprisingly, this rule is a challenge for a variety of companies: cable providers informing subscribers about upcoming pay-per-view events, banks texting customers about lower mortgage rates, vacation....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content