Enhancing the Customer Experience with Loyalty Management

Satisfying Customers- and Developing Advocates

Executives in any industry will tell you that they sincerely care about their customers—after all, satisfied customers are the source of a company’s long-term success. But as they face the daily challenges of designing new products, building brands, and creating strategies for addressing competition, many executives lose their customer focus. They haven’t developed clear insights into the diversity of their....

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