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Holiday is a period of disruption. 

Every brand holds their cards close to their chests until the last moment, hoping to seize market share from competitors.  And the more dire their financial situations, the more likely they are to take risks and disrupt the status quo. 

While every brand is playing poker, and trying to take customers at the margin, there’s a group of customers that are often overlooked or taken for granted—your best, most loyal customers.  While they’re....

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