An enticing, attractive, and thoroughly rewarding customer loyalty program can go a long way toward forging a key point of differentiation for any brand. And for Peter Cobb, Founder/EVP Marketing for eBags.com, the 
fact that his company is a pure play means that “we have to win them over on loyalty.”
 
In October 2013, eBags relaunched its Rewards customer loyalty program that had existed for eight years, but was dormant for....

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