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Loyalty360 talked to Andy Sperry, VP of Marketing for The Renew Co.−which owns Magazines.com and NaturalHealthyConcepts.com−about topics such as customer loyalty, brand advocacy, what e-commerce marketers are doing well, and e-commerce trends tied to customer loyalty, customer engagement, and customer experience.
What do you think constitutes a loyal customer, one that also becomes a brand advocate?
Sperry: A loyal customer in our world is one who has a sense of belonging....
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