First Data Gift CardsThe gift card is a powerful retail tool for any business looking to grow its sales. In the past year alone, three-fourths of consumers bought or received a traditional plastic gift card. But did you know that this retail tool becomes even stronger when a loyalty program is linked to it? When given an option, gift cards are consumers’ preferred incentive, with 64 percent choosing a $10 gift card over a....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content