Why do you use social media?
 
The answer may be marketing or customer service or paid advertising. However, each of these concepts boils down to one idea – you want to deliver a great overall customer experience to your consumers. It’s the same reason you use a customer relationship management (CRM) solution. So it’s only natural to pair these two technologies, right? Small businesses thrive because their size gives them an advantage in delivering personalized, highly tailored customer experiences. When....

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