close

Brands Have to Take Proactive Approach with Twitter to Engage Customers

Brands must take a proactive approach to using social media to effectively engage customers and drive loyalty according to Adam Wexler, Founder/Chief Strategy Officer for social engagement optimization company Insightpool.

As part of its Social Currency Index report, Insightpool examined the Twitter habits of the Fortune 500 companies and compiled an infographic. Not all Fortune 500 companies – 418 out of 500 – have Twitter accounts, Wexler said.

Wexler told Loyalty360 that many Fortune 500 companies are....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content

Comments 0 comments

Join Loyalty360
  • Loyalty360 Membership:
  • Access Complete Content
  • Company Member Page
  • Free Online Account:
  • Read Full Articles Join Discussions
  • And Much More
  • Learn More
Top Post
subscribe newsletter
Sign up for our email newsletter to stay up to date on loyalty marketing news, insights, events and more!
The Lyalty Pulse View All
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?