Outspoken CustomersBuyers today expect more from the brands they’re evaluating than they did in eras past. For one thing, they won’t submit to a sales pitch off the top, not when they can readily investigate products and vendors themselves. For another, they have more ways to gather intelligence on brands, via online channels like Twitter, Yelp, and TrustRadius. We’ve seen a sea change come and go, and we’ve....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content