I often pay attention to research being conducted in the customer loyalty space, in order to stay abreast of recent developments, which is how I discovered the article “The Key to Customer Loyalty”, a piece on Forbes.com reviewing results of a recent PricewaterhouseCoopers review of the customer experience across a range of industries. I found these five statistics gleaned via the PricewaterhouseCoopers review to be very interesting: Almost one-third of good....

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