By now most business owners understand that social media—whether they like it or not—is an integral part of promoting their brand. After all, no one wants to be left out of the party—especially when it can lead to business growth.
While social media is no holy grail of business success, if used correctly it can help increase your customer base and lead to greater customer value over the long term. Social platforms like Facebook, Instagram and Twitter give brands an opportunity to put themselves directly in....