We are all in the loyalty business but there is a reality we must work around each day, ugly as this truth sounds: incentives alone do not build loyalty.   Price manipulations, rebates, and other sales incentives remain incredibly powerful tools for closing deals on the sales floor, but to take that relationship to the next level – all the way to loyalty and advocacy – we as businesses....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content