If you are selling anything online, you know how important it is to get your potential customers through the checkout process. After stopping to think about some real life-scenarios and customer experiences, and then applying them to eCommerce, it is not difficult to see why this is so crucial.
 
For example, you’re on the way home from work and remember your fridge is empty. So you stop by the grocery store to pick up some dinner items, but when you get to the checkout, you notice that there is only one line open....

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