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3 Steps to Preparing a Roadmap to Customer Engagement Transformation


The goals of digital transformation (DX) of customer engagement—the hyper-personalization, relevancy, real-time feedback and on-the-fly agility—none of that is possible without access to relevant data available at the right time. But for many organizations, dealing with data challenges can be daunting. That often comes down to the sheer volume of data in organizations that might have decades-long histories, as well as the dispersal of that data—in multiple CRMs, on spreadsheets, in filing cabinets—much of it....

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