<![CDATA[Documents]]> 635149b2-a370-4d50-b531-6f07ea07f46b <![CDATA[ The Loyalty Loop: Why Frontline Enablement is the Missing Link in Customer Loyalty ]]>
In this webinar, Max Kenkel, Sr. Manager – Customer Loyalty and Tanya Fish, Sr. Manager – Employee Experience from ITA Group will connect customer loyalty strategy with employee experience to show why frontline enablement is a critical part of the loyalty strategy, not an afterthought. Drawing on ITA Group's loyalty research and broader employee-engagement evidence, they will explore the loyalty handoff: the point where a program promise becomes an employee action, a customer feeling and, ultimately, a business outcome.

Attendees will leave with practical ways to strengthen enrollment, redemption and service-recovery moments; equip employees with clarity, practice and decision authority; and test the approach through a focused 30-day pilot.

This session is designed for loyalty, customer experience, marketing and people leaders who want to move beyond program mechanics and make the loyalty promise easier for employees to deliver and customers to feel.]]> Mon, 17 Aug 2026 20:43:55 GMT 1a7086bc-1ef1-4f9f-b08a-79e412cd7b13 <![CDATA[Winning Gen Z Loyalty: How Leading Brands Are Evolving Customer Engagement for the Next Generation]]>
Join Loyalty360 and Phaedon for a discussion inspired by the new Executive Perspectives report, Engaging Gen Z: How Brands Are Meeting the Expectations of the Most Influential Consumer Generation Yet.

Drawing on insights from loyalty and customer experience leaders at Publix, Noodles & Company, Applebee's, IHOP, Portillo's, DIRECTV, Virginia Lottery, Fleet Feet, Bath & Body Works, Scooter's Coffee, Merz Aesthetics, and others, this session will explore how leading brands are evolving their loyalty and customer engagement strategies to connect with the next generation of consumers.

During this webinar, attendees will learn:
  • Why personalization and frictionless digital experiences have become the new baseline for customer engagement
  • How leading brands are using gamification, community, and purpose to create more meaningful customer relationships
  • Best practices for delivering seamless omnichannel experiences that meet customers wherever they engage
  • How brands are balancing the expectations of younger consumers while maintaining broad customer appeal
  • Emerging trends shaping the future of customer loyalty and long-term engagement

Speakers: Loyalty360 and Phaedon]]> Tue, 28 Jul 2026 18:39:13 GMT