CMO Challenge: The Challenge of Personalization

  • February 01 2017
  • Resource: Research And Reports

Everyone likes to feel special, like an individual, like they matter. Such recognition forms a central aspect of our identity, and it helps carve out our sense of place and purpose in the larger constructs of society and culture. This sense of...Read More

Brandbites: What if Marketers Had a Crystal Ball? 2017 First Quarter

  • February 01 2017
  • Resource: Research And Reports
  • Loyalty360

In an effort to continually provide exclusive, unique, and engaging brand content to our audience, Loyalty360 presents the latest edition of brandbites, which features responses from brand executives regarding their most daunting marketing...Read More

Personalization, Not Points: Understanding the Language of Loyalty

  • January 30 2017
  • Resource: Research And Reports
  • The Metia Team

Improving customer loyalty and driving lifetime value are core priorities for most brands. Whether this is measured as affinity, fandom, or delighted customers, the goal is fundamentally the same: to drive mutually beneficial outcomes for a...Read More

The Dynamics Behind Personalized Video: How Mutual of Enumclaw Established an Audience of One

  • January 15 2017
  • Resource: Research And Reports

To combat the fractured attention span and dwindling customer loyalty levels among modern consumers, many brands are increasingly turning to digital customer engagement strategies. Since new technologies are continually changing the way that...Read More

Major Purchase Consumer Study

  • January 12 2017
  • Resource: Research And Reports
  • Ronda Slaven, Vice President, Research & Insights Leader

By studying the journey consumers make when deciding on major purchases of $500 or more, Synchrony Financial measures and reports on behavioral and attitudinal trends. For the fifth year in a row, Synchrony Financial has collected data from...Read More

A New Methodology for Predicting the ROI of a Loyalty Program

  • January 11 2017
  • Resource: Research And Reports
  • The Lenati Team

Introducing the Lenati Loyalty ROI SimulatorWhen making decisions around re-designing a loyalty program, Marketers always want to know the return on investment (ROI) of the new loyalty program. Predicting the ROI is extremely difficult, as each...Read More

CMO Challenge: Adapting to the Changing Nature of Customers

  • January 05 2017
  • Resource: Research And Reports

Change is an ever-present and unavoidable fact of nature. Given the proper amount of time, almost everything we know and understand to be real will undergo some amount of transformation. Depending on the timetables and concepts in question, these...Read More

Making Customer Lifetime Value Real

  • January 05 2017
  • Resource: Research And Reports
  • The Pitney Bowes Team

The age of the customer is forcing firms to reconsider what really fuels their business — their customers. Customers now are more mobile, consume more reviews, and buy more online than ever before. Companies must respond by becoming customer...Read More

How Meineke Drives the Right Message to the Right Customer at the Right Time

  • January 01 2017
  • Resource: Research And Reports

Consumers spend more and more of their lives in the digital sphere. Because of this, a deluge of online promotions, product reviews, banner ads, and varied advertising maneuvers is becoming so commonplace that most marketing efforts are rendered...Read More

CMO Challenge: Listening to Your Customers

  • December 16 2016
  • Resource: Research And Reports
  • Loyalty 360

Sponsored by GenesysToday, it should be easier and faster than ever for a brand to engage in a two-way dialogue with customers and take action on the communication. Traditional feedback mechanisms - like survey, focus groups and call...Read More

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