Shifting Gender Roles in the CPG Customer Experience

  • April 01 2017
  • Resource: Research And Reports

Marketers face a great time of uncertainty. We are now in the midst of a consumer renaissance or even, some might say, a revolution. Brands and marketers are no longer able to rely on established consumer trends, old buying patterns, and...Read More

2016 Retail Shopping Study: A Marketer's Guide to Delivering Real-Time, Personalized Engagements

  • March 30 2017
  • Resource: Research And Reports
  • The SessionM Team

In today’s mobile-first world, consumer expectations are high and their needs are specific. Retail shoppers expect consistent communication and shopping experiences across all channels and touchpoints - not just in-store - and if brands fail...Read More

Philadelphia Insurance Realizes VoC Return on Investment

  • March 28 2017
  • Resource: Research And Reports
  • The Confirmit Team

The insurance industry looked and behaved quite differently in 2010 following the dramatic recession. Customers and prospects had more questions, hesitancy and concerns. Previously expected market share was no longer guaranteed and the competitive...Read More

A Buyer's Guide to Loyalty Marketing Automation for QSRs

  • March 15 2017
  • Resource: Research And Reports
  • The SessionM Team

Membership in U.S. loyalty programs has increased to more than 2.6 billion participants, indicating consumers’ willingness to share their information with brands in exchange for benefits and a great opportunity for brands to create deep...Read More

Marriott Rewards: Loyalty is Greater than Rewards

  • March 15 2017
  • Resource: Research And Reports

Customer loyalty programs were a novelty in the late 1970s. American Airlines broke ground in loyalty marketing by introducing the Advantage Frequent Flyer program. Most loyalty programs have not changed very much since that time. Until a few...Read More

Rewarding People Beyond Discounts

  • March 13 2017
  • Resource: Research And Reports
  • The CrowdTwist Team

When devising a loyalty program, an initial step in the planning process is deciding the goals and value you want to gain and deliver through the program. This guides the development of the program’s points economy. Consumers are most...Read More

How a Dramatic Digital Transformation Redefined the Customer Experience of Dominos

  • March 01 2017
  • Resource: Research And Reports

It is no secret that many brands are struggling today. Some are struggling to listen to and understand their customers. Some are struggling to connect with customers in relevant and meaningful ways. Still others are struggling to adopt the right...Read More

How the Dallas Cowboys Win Fan Engagement

  • February 15 2017
  • Resource: Research And Reports

Not long ago, most marketing efforts were confined to a relatively small quadrant of people’s lives. Mass media, marketing, and advertising freely span television and radio broadcasts as well as other forms of omnipresent marketing such as...Read More

The Four Myths of Video Marketing

  • February 14 2017
  • Resource: Research And Reports
  • The Pitney Bowes Team

In the world of business, ideas and technologies come and go, but video has staying power. It’s an engaging medium that’s linked to improved customer experience, and better experiences drive better business results. Like most new ...Read More

The Synchrony Trend Spotter: Ten Retail Trends to Watch in 2017

  • February 13 2017
  • Resource: Research And Reports
  • The Synchrony Financial Team

From pop-ups to talking homes, the ten trends below are exciting developments in retail that are sure to make headlines in the coming year.As we look to the coming year for trends and new developments, the retail field is full of exciting...Read More

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