NeuroMarketing and Loyalty

  • June 05 2017
  • Resource: Research And Reports
  • Keith Chandler

I can remember being a wee little boy in tow for weekly grocery trips with my great-grandmother and running to and fro in the back seat of that huge green Chevrolet.  It was a great way for me to spend time with her, but I was far too young...Read More

More of the Love – Connecting with Consumers When Not Selling Directly

  • June 01 2017
  • Resource: Research And Reports

On the surface, loyalty marketing seems to lend itself to certain industries more than others. Marketers in all industries are quite aware of studies that prove how effective loyalty programs can. Program members are much more likely to be word-of...Read More

Along the Continuum to Loyalty: What Every Brand Should Know

  • May 18 2017
  • Resource: Research And Reports
  • The Snipp Team

In today’s increasingly competitive retail landscape, marketers are continually searching for the most effective way to attract and retain customers. But standing out and being noticed on the shelves, in the aisles and along e-pathways is...Read More

GRIT CPR Report: 2017 Global Respondent Engagement Study

  • May 15 2017
  • Resource: Research And Reports
  • GreenBook

In the Q3-Q4 2016 edition of the GRIT Report, we at GreenBook asked participants to rank various factors in importance when designing a study. Respondent Experience was at the absolute bottom of the list, which we found quite alarming...Read More

How Gold’s Gym Intensified Employee Engagement and Strengthened CX

  • May 15 2017
  • Resource: Research And Reports

Providing the type of customer experience needed to incite engagement and, ultimately, win brand loyalty is a complex undertaking. Multiple factors must be considered at numerous points along the entire customer journey. Today, brands hear so much...Read More

Leveraging Loyalty to Pump Up Petroleum Profits

  • May 15 2017
  • Resource: Research And Reports
  • The DataCandy Team

In the petroleum industry, price continues to dominate and volatile gas prices have taught consumers to seek out deals, discounts, and loyalty programs to score the best value. Such influencers not only impact where consumers purchase gas, but how...Read More

CMO Challenge: The Challenge of Data, Analytics, and Creating Insight, Part 2

  • May 12 2017
  • Resource: Research And Reports
  • Loyalty 360

Customer analytics is rapidly evolving. Additional challenges and issues arise in this space with every new analytics tool, coupled with the incredible increase of customer information. By now, almost everyone in the loyalty industry agrees that...Read More

How Dunkin’ Donuts Converged Mobile, Loyalty, and Payments to Create a New Customer Engagement Medium

  • May 01 2017
  • Resource: Research And Reports

Designing a superior customer experience now requires the ability to adeptly leverage the power of mobile and various digital devices with near seamless flexibility. The approaching ubiquity of this technology, which has been exponentially...Read More

Ad-Apocalypse: Why Brands Won't Survive Without Interactive Experiences

  • April 19 2017
  • Resource: Research And Reports
  • The Wayin Team

Over the last ten years, marketing has been a decidedly one-way affair. In the scramble to capture consumers’ attention, brands have sought to push their message wider, louder, and further – with marketing that thrusts advertising...Read More

2017 and Beyond: A Guide to Loyalty Strategies for an Omnichannel World

  • April 17 2017
  • Resource: Research And Reports
  • The SessionM Team

There are some things in life that are unequivocally judged in the eye of the beholder-- beauty, modern art, cilantro. The same is true for loyalty strategies. That being said, it’s safe to say that there are also some things that are crowd...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?