Digital Transformation Using Data-Driven Insights for Exceptional Customer Engagement

  • July 14 2017
  • Resource: Research And Reports
  • The Pitney Bowes Team

Digital transformation (DX ) is an expansive and, at times, confusing discipline, but mastering it is an unavoidable reality for any organization—even those that were “born digital”—wanting to remain competitive in a...Read More

Customer Loyalty and the Transformation of Commerce

  • July 13 2017
  • Resource: Research And Reports
  • FIS Global Team

Commerce is a complex and diffuse space with offerings, promotions, and communications overlapping across channels ranging from mobile apps to physical-world retail, mail order, and telephone order. Efforts to differentiate and drive sales are...Read More

The Battle for Love & Loyalty: The Loyalty Report 2017

  • July 06 2017
  • Resource: Research And Reports
  • The Bond Brand Loyalty Team

PUNCHING ABOVE YOUR WEIGHTThis year, the gloves come off as we pit champions versus challengers in a battle for consumer love and loyalty. Changes in Program Member attitudes and behaviors are reshaping the loyalty landscape and pressuring...Read More

Why Cash is Not Always King in Channel Incentive Programs

  • July 03 2017
  • Resource: Research And Reports
  • The Perks Team

Is your partner rewards program working? Many programs fail to achieve higher partner engagement and performance because of the assumption that one size fits all. In this eBook you will learn how to design a plan that is cognizant of various job...Read More

How Wizard World Achieved Superhuman Heights of Customer Engagement

  • July 01 2017
  • Resource: Research And Reports

In most cases, the media and marketing landscape is incredibly fragmented, which makes effective customer engagement incredibly difficult. No longer can a single message, or even a single campaign, leverage a single medium to find its way directly...Read More

Managing A Loyalty Program’s Cost Per Point

  • June 30 2017
  • Resource: Research And Reports
  • The RewardsOps Team

Managing a loyalty program’s financial drivers is crucial to its success, regardless of size. Loyalty currency issued carries a monetary value that can increase a company’s liability and deferred revenue accounts. Cost per point (CPP...Read More

The Ultimate Guide to Omnichannel Loyalty

  • June 21 2017
  • Resource: Research And Reports
  • The CrowdTwist Team

Customer experience is king. According to a Walker study, by the year 2020 customer experience will overtake price and product as the key brand differentiator. How can brands ensure they are meeting customer expectations? A good customer...Read More

How Ryder Drives Customer Loyalty on the Long Road Ahead

  • June 15 2017
  • Resource: Research And Reports

Almost without exception, understanding who your customers are has become a fundamental tenet of contemporary customer engagement. Regardless of brand, industry, or vertical, acquiring keen and accurate customer insights resembles an arms race...Read More

NeuroMarketing and Loyalty

  • June 05 2017
  • Resource: Research And Reports
  • Keith Chandler

I can remember being a wee little boy in tow for weekly grocery trips with my great-grandmother and running to and fro in the back seat of that huge green Chevrolet.  It was a great way for me to spend time with her, but I was far too young...Read More

More of the Love – Connecting with Consumers When Not Selling Directly

  • June 01 2017
  • Resource: Research And Reports

On the surface, loyalty marketing seems to lend itself to certain industries more than others. Marketers in all industries are quite aware of studies that prove how effective loyalty programs can. Program members are much more likely to be word-of...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?