How Gold’s Gym Intensified Employee Engagement and Strengthened CX

  • May 15 2017
  • Resource: Research And Reports

Providing the type of customer experience needed to incite engagement and, ultimately, win brand loyalty is a complex undertaking. Multiple factors must be considered at numerous points along the entire customer journey. Today, brands hear so much...Read More

Leveraging Loyalty to Pump Up Petroleum Profits

  • May 15 2017
  • Resource: Research And Reports
  • The DataCandy Team

In the petroleum industry, price continues to dominate and volatile gas prices have taught consumers to seek out deals, discounts, and loyalty programs to score the best value. Such influencers not only impact where consumers purchase gas, but how...Read More

CMO Challenge: The Challenge of Data, Analytics, and Creating Insight, Part 2

  • May 12 2017
  • Resource: Research And Reports
  • Loyalty 360

Customer analytics is rapidly evolving. Additional challenges and issues arise in this space with every new analytics tool, coupled with the incredible increase of customer information. By now, almost everyone in the loyalty industry agrees that...Read More

How Dunkin’ Donuts Converged Mobile, Loyalty, and Payments to Create a New Customer Engagement Medium

  • May 01 2017
  • Resource: Research And Reports

Designing a superior customer experience now requires the ability to adeptly leverage the power of mobile and various digital devices with near seamless flexibility. The approaching ubiquity of this technology, which has been exponentially...Read More

Ad-Apocalypse: Why Brands Won't Survive Without Interactive Experiences

  • April 19 2017
  • Resource: Research And Reports
  • The Wayin Team

Over the last ten years, marketing has been a decidedly one-way affair. In the scramble to capture consumers’ attention, brands have sought to push their message wider, louder, and further – with marketing that thrusts advertising...Read More

2017 and Beyond: A Guide to Loyalty Strategies for an Omnichannel World

  • April 17 2017
  • Resource: Research And Reports
  • The SessionM Team

There are some things in life that are unequivocally judged in the eye of the beholder-- beauty, modern art, cilantro. The same is true for loyalty strategies. That being said, it’s safe to say that there are also some things that are crowd...Read More

Creating Global Loyalty On a Global Scale

  • April 15 2017
  • Resource: Research And Reports

As world economies continue to expand at a rapid pace, they are becoming more interdependent. Companies buy, sell, manufacture, and locate internationally. The world’s GDP growth is making Citi customers everywhere more prosperous and...Read More

RS Components: Connecting the Voice of the Customer with ROI and Culture Change

  • April 11 2017
  • Resource: Research And Reports
  • The Confirmit Team

In 2014, RS Components undertook a strategic Voice of the Customer (VoC) program with the aim of systematically and consistently capturing insights into the customer experience. This would allow RS Components to gain visibility into, and create...Read More

Shifting Gender Roles in the CPG Customer Experience

  • April 01 2017
  • Resource: Research And Reports

Marketers face a great time of uncertainty. We are now in the midst of a consumer renaissance or even, some might say, a revolution. Brands and marketers are no longer able to rely on established consumer trends, old buying patterns, and...Read More

2016 Retail Shopping Study: A Marketer's Guide to Delivering Real-Time, Personalized Engagements

  • March 30 2017
  • Resource: Research And Reports
  • The SessionM Team

In today’s mobile-first world, consumer expectations are high and their needs are specific. Retail shoppers expect consistent communication and shopping experiences across all channels and touchpoints - not just in-store - and if brands fail...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?