Executive Perspectives: Sophistication

  • January 02 2018
  • Resource: Research And Reports
  • Loyalty360

We use the word sophistication in everyday conversation in different ways. One could talk about the sophistication of the wealthy, or how a neighborhood over time changed from simplicity to sophistication. The thesaurus lists the following...Read More

Humana Case Study: A Loyalty Program for Insuring Healthier Customers

  • January 01 2018
  • Resource: Research And Reports

Healthcare insurance and the costs of healthcare continue to dominate the headlines. All stakeholders in the healthcare system appear determined to stem the rising tide of healthcare costs in the US, especially employers. The Centers for Disease...Read More

A Case for Individualized Incentives: How Regal Cinemas Achieved Competitive Differentiation in a Highly Disrupted Industry

  • December 15 2017
  • Resource: Research And Reports

Technology is transforming nearly every industry to varying degrees, but the entertainment space has undoubtedly shifted in very dramatic ways. As the digital innovation trail blazes its way across the Internet and into consumers’ homes via...Read More

Comarch Loyalty Management: Implementation at Hudson's Bay Company

  • December 14 2017
  • Resource: Research And Reports
  • The Comarch Team

Hudson’s Bay, unknown to Dutch customers, was seeking a tool to acquire a large number of clients and reach out to them using highly personalized communications and services. In order to do so, the company wanted to collect data on customers...Read More

Executive Perspectives: Employee Engagement & Customer Loyalty

  • December 02 2017
  • Resource: Research And Reports
  • Loyalty360

Overall, marketers believe a vital connection exists between customer loyalty and employee loyalty (employee engagement). Years ago, a CEO of Campbell’s Soup once said, “To win in the marketplace you must first win in the workplace...Read More

Taking the First Steps in Understanding and Motivating Existing Customers

  • December 01 2017
  • Resource: Research And Reports

Goodwill Industries of Denver is one of many Goodwills throughout the country. Each one operates independently and addresses unique challenges – the Goodwill model is to serve the unique needs of their local communities. For example, Denver...Read More

From Data to Action: Profiling the Modern Insights Team

  • November 20 2017
  • Resource: Research And Reports
  • Medallia CX Strategy Research Group

To win in today’s increasingly customer-driven world, companies must understand their customers’ needs and satisfy those needs better than any of their competitors. Data about customers can provide valuable insights, but to see results...Read More

A Case for Individualized Incentives: How Preference Data Became Intuit’s Key to Customer Retention

  • November 15 2017
  • Resource: Research And Reports

That is, brands and marketers must intimately and deeply understand their customers. This hinges on a brand’s ability to collect, analyze, and apply data. Since customer data has become such a powerful tool to design and conduct an array of...Read More

What You Need to Know to Combat Loyalty Program Fraud

  • November 14 2017
  • Resource: Research And Reports
  • The Epsilon Team

As traditional banks and merchants work to make their systems harder to penetrate and steal from, hackers are turning their attention to softer targets and alternate forms of value. With reward points and miles worth of over $48 billion in the...Read More

Consumer Behavior Data in Digital Purchase Validation Programs

  • November 13 2017
  • Resource: Research And Reports
  • The HelloWorld Team

Historically, CPG brands have struggled to get access to specific purchase behavior data. Retailers hold this data, of course. They know everything consumers buy, how often, under what circumstances, and what motivates their behaviors. However...Read More

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