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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
We have all seen him. He is the crazy fan at the football game with the painted face, the odd-colored hair, and the outrageous outfit matching the team colors. He stands up, pumps his fist, turns around, and urges the rest of the fans to stand up...Read More
Loyalty Programs are ubiquitous across most business sectors and are a critical tool for fostering an effective customer engagement strategy for brands.
They enable customer acquisition, onboarding, engagement, retention, and even win back a...Read More
Loyalty is a major strategic undertaking that requires significant investment. Oftentimes the easiest course of action is none, therefore it can be challenging trying to get buy-in from key stakeholders and management. But with the steady decline...Read More
It’s hard to imagine being in the marketing industry and not being inundated with data. Data-driven insights have given marketers a newfound ability to target, segment, and directly engage customers in ways that were impossible just a few...Read More
US consumers hold 3.3 billion customer loyalty program memberships, up 26% in the last 2 years.
Great news for retailers? Well, sort of. Designed to retain customers, the benefits of membership are a great hook, but keeping shoppers engaged after...Read More
In the past two decades, incredible advances in computer and networking technology have provided easy access to an exponentially increasing amount of information to billions of consumers at relatively little cost. Through mobile, digital, and...Read More
While many estimates claim that the vast majority of purchases are still made in brick and mortar retailers, this is no time for brands to remain complacent. The in-store shopping experience might be the dominant paradigm for the time being, but...Read More
Drivers know – or at least learn the hard way – that cars require regular maintenance. Oil changes come three or four times per year, with brake, tire, and wiper services not far behind.
So when Meineke Car Care Centers discovered...Read More
Data seems to drive most marketing strategies today. Customer engagement relies on collecting data to create personalized customer experiences, and many loyalty programs have been referred to as an ideal data capture strategy. Once it is collected...Read More
Your loyal customers are often your most engaged email subscribers, allowing you to bring together one of the oldest digital marketing channels with a tried and true marketing objective of driving loyalty.While email plays an essential role in...Read More