CPG Customer Experience and the "Era of Addressability"

  • August 14 2017
  • Resource: Research And Reports
  • Lou Ramery

For over half a century, traditional consumer goods marketing communications “interrupted” mass audiences with 30-second television spots, 60-second radio, full page print advertisements, and ever multiplying outdoor placements. Hungry...Read More

Preference Management: The Key to Customer Engagement

  • August 14 2017
  • Resource: Research And Reports
  • Eric Tejada

When advertising pioneer David Ogilvy made this now-famous remark, the relationship between companies and consumers was in the midst of a revolution. Specifically, the relationship was the revolution – the idea that personalized and powerful...Read More

Fueling Fan Passion: How Fanatics Creates Emotional Engagement and Customer Loyalty

  • August 01 2017
  • Resource: Research And Reports

America is a nation of sports fans. Fans by the thousands flock to football stadiums. College and professional basketball games capture the attention of millions, especially when these sports culminate in dozens of tournaments toward the end of...Read More

BrandBites: What if Marketers Had a Crystal Ball? 2017 Second Quarter

  • July 31 2017
  • Resource: Research And Reports

In an effort to continually provide exclusive, unique, and engaging brand content to our audience, Loyalty360 presents the latest edition of BrandBites, which features responses from brand executives regarding their most daunting marketing...Read More

Customer Data Solutions For Consumer Packaged Goods

  • July 27 2017
  • Resource: Research And Reports
  • The SessionM Team

CPG has long been thought of as a proving ground for Marketers because the supermarket aisle stages a ruthless battle where things like “Product, Place, Promotion, and Price” compete for an unfair share of consumers’ wallets...Read More

CMO Challenge Report: The Promise and Potential of Social Media

  • July 27 2017
  • Resource: Research And Reports
  • Mike Wycoff

Few technologies have changed the nature of human interaction and mass communication as quickly as social media. When combined with the ubiquitous adoption of digital mobile devices, and the exponentially escalating capabilities that such...Read More

Loyalty360 2017 State of the Industry Report

  • July 25 2017
  • Resource: Research And Reports
  • Steve Taggart

The only constant in customer loyalty is its variability. With more technologies flooding the market than ever before, brands have been forced into investment strategies that require patience, mobility, and vast amounts of research in order to...Read More

2017 Shopper Research on Digital & In-store Engagement

  • July 20 2017
  • Resource: Research And Reports
  • The HelloWorld Team

Mobile has become the ultimate shopping buddy, connecting consumers to their favorite brands at all phases of the consumer journey and influencing purchase decisions in the store. While clothing and restaurant brands were among the first to...Read More

Driving B2B and B2C Engagement through Effective Communication

  • July 15 2017
  • Resource: Research And Reports

Wheaton World Wide Moving manages up to 40 thousand moves per year, which include household moves as well as military, corporate relocation, and international moves. In 2012, Wheaton acquired Bekins making it the fourth largest moving company in...Read More

Digital Transformation Using Data-Driven Insights for Exceptional Customer Engagement

  • July 14 2017
  • Resource: Research And Reports
  • The Pitney Bowes Team

Digital transformation (DX ) is an expansive and, at times, confusing discipline, but mastering it is an unavoidable reality for any organization—even those that were “born digital”—wanting to remain competitive in a...Read More

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