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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Millennials have been a trending topic for the past 10 years. The intensity of interest in them is growing as their purchasing power increases, soon to surpass that of the Baby Boomers. Nearly every company has identified a need to connect with...Read More
The New York Racing Association, a not-for-profit organization that comprises three thoroughbred horse racing tracks: Aqueduct, Belmont Park, and Saratoga-is steeped in history and tradition. Saratoga, named one of the Top 10 Sporting Venues of...Read More
Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s increasingly complex loyalty strategies can be confounding. That’s where The Lacek Group’s loyalty expert Chris...Read More
This is your customer engagement toolkit: a comprehensive starting point in developing the right approach for your company. In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers...Read More
Caesars Palace is one of the oldest and most iconic buildings in Las Vegas. What few people realize, though, is that Caesars is more than just a hotel and casino along the famous Las Vegas Strip. The company also has 35 properties across the...Read More
The rapid and often tectonic shifts in today’s marketing landscape compel marketers to keep abreast of new strategies, technologies and methodologies. The challenge remains being able to sort through the shallow buzzwords and gimmicks to...Read More
A well-‐designed, innovative loyalty program can help you surprise and delight your customers with engaging and rewarding experiences. Technology is fast changing customer expectations, so it’s vital to refresh and reimagine the...Read More
Three common themes consistently rise to the top when CodeBroker speaks with loyalty
1. Engagement – How do we get our loyalty program members more engaged?
2. Millennials – What can we do to aIract and...Read More
Just the thought of having to deal with health insurance and its increasing complexity, confusing jargon and extravagant costs is enough to, well, make a person feel sick. The health care industry, it seems, is in a constant state of evolution...Read More
We use the word sophistication in everyday conversation in different ways. One could talk about the sophistication of the wealthy, or how a neighborhood over time changed from simplicity to sophistication. The thesaurus lists the following...Read More