2009 Mobile Response Survey Research Brief

  • November 03 2009
  • Resource: Research And Reports
  • HipCricket

Research Brief2009 Mobile Response SurveyThe 2009 Mobile Response Survey is a national survey designed to provide insight into consumer attitudes towards mobile marketing and their mobile behavior. The survey was conducted in September 2009 via...Read More

Why B2B Payments Need a ‘BizPal'

  • October 28 2009
  • Resource: Research And Reports
  • First Data

Businesses and government departments worldwide are trying to streamline their payment processes, giving them more control, flexibility and speed. A solution modeled on consumer payments provider PayPal, but tailored to the needs of business...Read More

Building a Multi-Channel Contact Center in the Era of Social Networking

  • October 21 2009
  • Resource: Research And Reports
  • DMG Consulting LLC and In Vision Software

The explosive growth of social networking is forcing enterprises to change how they interact with their customers, prospects, partners and investors. The telephone remains the primary communication tool between businesses and their customers...Read More

Numbers Don't Lie

  • October 12 2009
  • Resource: Research And Reports
  • Pam Hoffmaster

Gift cards have essentially become synonymous with last-minute business gifts, and not just because they are a simple solution to the sometimes-troublesome task of selecting the right business gift. The main reason they have become so popular is...Read More

The Nine Habits of Leading Customer Feedback Managers

  • September 30 2009
  • Resource: Research And Reports
  • Kyle LaMalfa, Best Practices Director & Loyalty Expert - Allegiance

Gathering customer feedback is the only way for a company to truly know and understand its customers’ needs, wants, concerns, and issues, as well as create more and lasting value for them. However, while most companies receive customer...Read More

What Are You Grateful For? The Link Between Engagement, Gratitude and Profitability.

  • September 30 2009
  • Resource: Research And Reports
  • Jennifer Rosenzweig, Global Employee Practice Leader - Carlson Marketing

As a leader in designing and executing programs that engage and motivate employees, Carlson Marketing constantly seeks innovative ways to add power to their solutions. In a new study, Carlson Marketing explored the impact expressions of...Read More

Voice of the Customer: Industry Research Report: insights and trends for today's VOC practitioners

  • September 01 2009
  • Resource: Research And Reports
  • Allegiance

The purposes of this research was to gain a better understanding of some of the top challenges, concerns and needs of today’s VOC practitioners, as well as obtain insight into how these leaders are currently using customer feedback in their...Read More

The Changing Face of Card Loyalty

  • August 26 2009
  • Resource: Research And Reports
  • Wong Wan-Ling, Insight Consultancy

Many card marketers are confronted by the challenge of maintaining a loyalty programme that is likely to be expensive to upkeep, difficult to differentiate, and almost impossible to measure in terms of effectiveness. How does one measure ...Read More

Integrated Customer Marketing

  • August 19 2009
  • Resource: Research And Reports
  • Merkle

Twenty years ago, Philip Kotler defined marketing’s role as setting the strategic direction for the organization and its interaction with customers for the purpose of satisfying needs of a target market at a profit. Importantly, Kotler...Read More

Sandy Alexander --- eSA Solutions One-to-One Purl Case Study

  • August 11 2009
  • Resource: Research And Reports
  • Sandy Alexander

The campaign utilized multiple data elements, includuing a personalized letter and brochure, and featured a free offer driven by dual response vehicles  – a business reply mail card and a personalized URL (PURL – see expanded...Read More

Displaying results 421-430 (of 436)
 |<  <  35 - 36 - 37 - 38 - 39 - 40 - 41 - 42 - 43 - 44  >  >| 
ad
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?