Taming Big Data

  • June 30 2016
  • Resource: Research And Reports
  • The Synchrony Financial Team

With the explosion of big data, it has become increasingly difficult for businesses to access and apply data in a timely manner using traditional database processes. For retailers, implementing an Agile process provides a new, better way to...Read More

The 2016 Bond Loyalty Report

  • June 14 2016
  • Resource: Research And Reports
  • The Bond Brand Loyalty Team

The 2016 Bond Loyalty Report study was conducted in January of 2016. A sample of nearly 12,000 U.S. and over 7,000 Canadian consumers participated in this study through an online survey.   The report explores year-over-year changes in...Read More

The Loyalty Evolution: Growing Investment and the Multichannel Promise

  • June 07 2016
  • Resource: Research And Reports
  • The CrowdTwist Team

CrowdTwist and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands over a one-month period from March 2016 to April 2016. The purpose of the survey was to study how leading brands are evolving the way they interact with consumers...Read More

A Marketer's Guide to Receipt Processing Technology

  • June 07 2016
  • Resource: Research And Reports
  • The Snipp Team

Online retailing may have grown in leaps and bounds, but brick-and-mortar stores still account for the lion’s share of retail sales, projected to remain as high as 90% in 2018.1 The in-store experience is therefore still a prime focus for...Read More

Transform Your NPS

  • May 17 2016
  • Resource: Research And Reports
  • Eric Deitz

If you’ve spent more than about 2.5 seconds engaged in any type of Customer Experience (CX) activity, you’ve undoubtedly heard of the Net Promoter Score℠ or Net Promoter System℠ (NPS). Since its release in 2003, NPS has received...Read More

The Marketers Guide to Building Brand Loyalty in a Digital-First World

  • May 09 2016
  • Resource: Research And Reports
  • The Signal Team

Let’s face it, loyalty marketing strategies centered around programs of points and rewards simply don’t work. Today’s hyper-connected consumers have high expectations, short attention spans and a long list of brand suitors at...Read More

brandbites: What Keeps CMOs Up at Night? 2016 Second Quarter

  • May 02 2016
  • Resource: Research And Reports
  • Loyalty360

In this latest edition of brandbites, which features responses from brand executives regarding their most daunting marketing challenges. Today’s CEOs and CMOs at leading brands stay up at night wondering how to leverage ...Read More

How And Why Social Media Loyalty Programs Work

  • March 28 2016
  • Resource: Research And Reports
  • Chris Teso

Chirpify is changing the way companies reward their most loyal customers. 97% of loyalty programs reward customers for "spend and get," yet 84% of consumers say that they'd be willing to spend more with companies that reward...Read More

Key Strategies to Retain Loyalty Program Customers

  • March 21 2016
  • Resource: Research And Reports
  • The CrowdTwist Team

As any marketer in an organization with a loyalty program knows, retaining customers is the low-hanging fruit and should be an integral part of the overall marketing plan. After all, understanding how to keep current customers actively engaged in...Read More

Loyalty for CPG Brands in 2016

  • March 14 2016
  • Resource: Research And Reports
  • The Snipp Team

The Consumer Packaged Goods (CPG) Industry has faced many challenges over the years–strong economic pressure, the increasing number of private labels and store brands, and the growth of e-commerce offering consumers the ability to locate...Read More

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