Cashing in on social media

  • September 15 2010
  • Resource: Research And Reports
  • ANOL BHATTACHARYA, The Business Times

A poorly planned strategy without a focus on growth objectives can however quickly backfireSOCIAL media is rapidly becoming one of the most important business tools for marketing, branding and increasing customer engagement. As its use grows...Read More

Alterian Survey Reveals Brands Undervalue Customer Service Objectives with Social Media

  • August 26 2010
  • Resource: Research And Reports
  • Alterian

Aug 24, 2010—Alterian (http://www.alterian.com) (LSE: ALN), the leader in customer engagement technology and solutions (http://www.alterian.com/products), today announced the results of its Engaging Times Summit survey on brand...Read More

Increasing Productivity With a Smaller Workforce

  • August 24 2010
  • Resource: Research And Reports
  • Birkman International

Birkman International’s Sophisticated Personality Assessment Testing     Helps Build Productive Teams Based on Employees’ Strengths, Motivations     and Styles of EngagementHOUSTON...Read More

Retail Industry Survey by SHOP.COM Indicates Price Trumps Brand Loyalty Throughout 2010

  • August 19 2010
  • Resource: Research And Reports
  • Shop.com

MERCHANTS RESPOND WITH BETTER DEALS, EXPAND SOCIAL NETWORKSMONTEREY, Calif., Aug. 18—As retail businesses gear up for the holidays and for what they hope will be a profitable fourth quarter, a survey conducted by SHOP.COM indicates that...Read More

Bargains trump service: survey

  • July 27 2010
  • Resource: Research And Reports
  • Allison Lampert, The Gazette

Quebecers rate customer care behind competitive price and quality productsWhen it comes to opening their wallets, Quebecers are becoming less and less interested in good service than scoring a bargain, a new survey shows.The importance of...Read More

Webroot Survey Finds Geolocation Apps Prevalent Amongst Mobile Device Users, but 55% Concerned About

  • July 13 2010
  • Resource: Research And Reports
  • Webroot

Survey Tracks Consumer Reaction and Widespread Use of New Geolocation ToolsBOULDER, Colo., July 13—Geolocation tools—applications that broadcast the physical location of consumers when they’re online—are the latest...Read More

Where Security Fits In The Payments Processing Chain

  • June 02 2010
  • Resource: Research And Reports
  • First Data

With over 20 billion credit card purchase transactions in the US in 2009 and a highly complex system for processing those transactions, it’s not surprising that credit card information is a key target for thieves. Thieves have become adept...Read More

The Leaders in Loyalty: Feeling the Love from the Loyalty Clubs

  • May 26 2010
  • Resource: Research And Reports
  • InfoPrint Solutions and the CMO Council

Today, customer loyalty and rewards programs are everywhere – it seems like every brand has one and the average consumer is carrying a handful of laminated cards from big retailers alongside a few hole-punched printed cards from their...Read More

Growing Customer Value through Shopper Marketing & Merchandising

  • April 21 2010
  • Resource: Research And Reports
  • Relevance Partners

Today’s mobile, web-connected, social-networking consumer society demands exceptional service from retailers. Without it, shoppers simply go elsewhere. Your customers have access to vast amounts of information,  including comparative...Read More

The Top 10 Voice of the Customer (VOC) Best Practices

  • March 31 2010
  • Resource: Research And Reports
  • Kyle LaMalfa and Bob Caruso, Allegiance

During 2008 and 2009, consumer confidence in corporations and their leaders steadily declined. Billion- dollar banks have failed, insurance and mortgage giants have declared bankruptcy, big box retailers have collapsed and once “too-big...Read More

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