CONTENT GALLERY

Data visualization is the presentation of data in a visual format. It allows users to easily identify behavioral patterns, trends and correlations through illustrative techniques and software. The key is to keep it simple and let the pictures...Read More

There is a tremendous amount of focus surrounding the importance of individualized customer engagement and incentivized personal experiences. When a brand can find the right intersection between these two trending ideas, they can begin building...Read More

The confusion and complexity that brands face today to create customer loyalty is among the biggest marketing challenges ever confronted throughout the industry’s long history. There is a growing realization and an explicit understanding of...Read More

It is estimated that companies spend billions of dollars every year trying to retain customers. One of the strategies that companies utilize is recognizing and rewarding loyal behavior. In fact, you are probably reading this paragraph, and maybe...Read More

Communities form a crucial aspect of most human relationships, and they are just as important for the success of a neighborhood and its residents as they are for the relationships built between a company and its customers. For many, belonging to a...Read More

Data is the engine that drives the level of marketing sophistication now needed to engage customers in a highly competitive and rapidly evolving marketplace. And today, big data represents one of the single biggest opportunities for marketing and...Read More

Loyalty programs make up a big business. In the U.S. alone, companies spend about $2 billion annually on loyalty programs. Yet loyalty initiatives today are evolving. They are becoming more sophisticated and integrated, enabling consumers to have...Read More

Winning customers is crucial to the success of any brand, but keeping them is even more essential. At a time when competition is erce and brand loyalty is eeting, it’s in your best interest to implement a marketing strategy that turns one...Read More

Today, people want things faster, better, bigger -- and all for less. Retail shopping is no exception. Brands need an omnichannel approach to reach consumers, build relationships and create touch points throughout the customer journey, both online...Read More

New innovative technologies and modern digital platforms are constantly being championed in every corner of the marketing industry. In our hyper-connected culture, adopting this strategy usually makes sense. Digital innovation has changed...Read More