Consumer Behavior Data in Digital Purchase Validation Programs

  • November 13 2017
  • Resource: Research And Reports
  • The HelloWorld Team

Historically, CPG brands have struggled to get access to specific purchase behavior data. Retailers hold this data, of course. They know everything consumers buy, how often, under what circumstances, and what motivates their behaviors. However...Read More

Major Technology Company Translates Customer Satisfaction to Customer Loyalty — and Better Business Results

  • November 03 2017
  • Resource: Research And Reports
  • The Confirmit Team

Challenge: The company develops embedded and mobile software and operating systems that are used in hundreds of millions of devices worldwide: from smart phones and pacemakers to TV set-top boxes and digital cameras to fighter jets and commercial...Read More

Driving Traffic Through Personalization: The 4 Step Journey

  • November 02 2017
  • Resource: Research And Reports
  • The Cogensia Team

Retailers face many challenges today that impact traffic and same store sales. This includes e-commerce, pricing pressures, an aggressive competitive environment, slipping mall traffic, and an emerging generation of customers with different...Read More

How to Begin: Sungard's Path from Infancy to Customer Experience Maturity

  • November 01 2017
  • Resource: Research And Reports

New market forces and rapidly evolving customer habits are leading many brands to rethink their marketing strategies. The primary reason for this shift is that many traditional tactics are no longer relevant. Since advanced digital and social...Read More

How Your Mobile Strategy Can Drive Offline Revenue

  • October 30 2017
  • Resource: Research And Reports
  • The Clutch Team

A chain of more than 135 specialty retail stores, our client wanted to add a mobile component to their offer strategy that would support online to offline attribution and drive store traffic. The client’s website featured a variety of offers...Read More

Customer Journey Analytics 101: The Essential Guide for Marketing and Customer Experience

  • October 27 2017
  • Resource: Research And Reports
  • The Pointillist Team

In 2017, understanding your customers’ journeys as they interact with your brand across touchpoints and channels is paramount for driving optimal business results. But with so many disparate channels, tools and data sources, and limited...Read More

Outtakes from the Loyalty "Blooper Reel" That Will Have You Calling for "Take Two"

  • October 18 2017
  • Resource: Research And Reports
  • The Snipp Team

Loyalty is the watchword for brands: How to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now spend billions each year incentivizing them to stick around -- 90% through some form of a...Read More

Get in the Game: Use Sporting Events to Drive Your Opt-In & Segmentation Strategy

  • October 16 2017
  • Resource: Research And Reports
  • The Clutch Team

The Goal: Convert Sports Fans to Store FansThis Southeastern sporting goods chain began carrying apparel for two popular local sports teams, and wanted to drive sales of the new merchandise.They went straight to the source and used the games...Read More

Winning Year-Round Fan Loyalty On and Off the Field

  • October 15 2017
  • Resource: Research And Reports

We have all seen him. He is the crazy fan at the football game with the painted face, the odd-colored hair, and the outrageous outfit matching the team colors. He stands up, pumps his fist, turns around, and urges the rest of the fans to stand up...Read More

Common Pitfalls of Loyalty Program Design

  • October 12 2017
  • Resource: Research And Reports
  • Richard Schenker

Loyalty Programs are ubiquitous across most business sectors and are a critical tool for fostering an effective customer engagement strategy for brands. They enable customer acquisition, onboarding, engagement, retention, and even win back a...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?