CONTENT GALLERY

Membership in U.S. loyalty programs has increased to more than 2.6 billion participants, indicating consumers’ willingness to share their information with brands in exchange for benefits and a great opportunity for brands to create deep...Read More

Customer loyalty programs were a novelty in the late 1970s. American Airlines broke ground in loyalty marketing by introducing the Advantage Frequent Flyer program. Most loyalty programs have not changed very much since that time. Until a few...Read More

When devising a loyalty program, an initial step in the planning process is deciding the goals and value you want to gain and deliver through the program. This guides the development of the program’s points economy. Consumers are most...Read More

It is no secret that many brands are struggling today. Some are struggling to listen to and understand their customers. Some are struggling to connect with customers in relevant and meaningful ways. Still others are struggling to adopt the right...Read More

Not long ago, most marketing efforts were confined to a relatively small quadrant of people’s lives. Mass media, marketing, and advertising freely span television and radio broadcasts as well as other forms of omnipresent marketing such as...Read More

In the world of business, ideas and technologies come and go, but video has staying power. It’s an engaging medium that’s linked to improved customer experience, and better experiences drive better business results. Like most new ...Read More

From pop-ups to talking homes, the ten trends below are exciting developments in retail that are sure to make headlines in the coming year.As we look to the coming year for trends and new developments, the retail field is full of exciting...Read More

As we look forward in 2017, attempting to discern what trends will become prominent in the customer loyalty industry, Loyalty360 solicited the unique opinions and perspectives of its members to identify what tendencies, shifts, or progressions...Read More

Marketing has evolved. No longer can brands send out generic messages designed for a mass audience and then simply wait for consumers to magically engage with a product or service. Now, real-time social and digital communications, combined with...Read More

Everyone likes to feel special, like an individual, like they matter. Such recognition forms a central aspect of our identity, and it helps carve out our sense of place and purpose in the larger constructs of society and culture. This sense of...Read More