SmartJourney - 6 Steps to Personalized Smart Journeys

  • August 01 2018
  • Resource: Research And Reports
  • The Aimia Team

We believe that every customer is unique, which means your marketing strategy should be too. The days of the average are long gone and with them the universal, one-size-fits-all marketing plan. When designing a customer engagement strategy, the...Read More

Executive Perspectives: Listening to Your Customers Part 2

  • July 19 2018
  • Resource: Research And Reports
  • Loyalty360

In last year’s Executive Perspectives Report called Listening to Your Customers, we reported on the responses CMOs, marketing, and operations executives gave to the following question: “What are the biggest benefits you receive and...Read More

The State of Program Development in Loyalty Programs: Next Generation Functionality A Perspective from Loyalty360 Members

  • June 30 2018
  • Resource: Research And Reports
  • Loyalty360

>>Click to download the infographic here **Full report available to Loyalty360 corporate members  The June 29th, 2018 digital roundtable was led by Phil Schroder, Head of Brand and Buzz for McClatchy. Like many industries...Read More

Executive Perspectives: Disruption

  • June 28 2018
  • Resource: Research And Reports
  • Loyalty360

Anyone familiar with Moore’s Law—that, essentially, computing power doubles approximately every two years knows that the acceleration of technology is only getting faster as time goes on. Disruption seems to be following this same...Read More

The State of Employee Engagement in Customer Loyalty A Perspective from Loyalty360 Members

  • June 27 2018
  • Resource: Research And Reports
  • Loyalty360

>> Click to download the infographic here **Full report available to Loyalty360 corporate members As one of the largest interstate moving groups in the U.S., Wheaton World Wide | Bekins has no shortage of opportunity within...Read More

Advancement Of Loyalty And Personalization: Unlock Competitive Advantage from Your Existing Systems

  • June 20 2018
  • Resource: Research And Reports
  • The 89 Degrees Team

Conventional wisdom says business success requires steep investment in new customer acquisition. This is based in part on the reality that acquiring a new customer typically costs five times what it takes to keep an existing customer. The most...Read More

Building a Customer-First Retail Future

  • June 12 2018
  • Resource: Research And Reports
  • The Aimia Team

The pace and scale of change ripping through the retail landscape represent a considerable opportunity for those tasked with readying their organisations for a profitable future in retail. There are multiple sources of complexity to contend with...Read More

B2B Loyalty & Engagement Programs - Do They Really Work?

  • June 07 2018
  • Resource: Research And Reports
  • The Comarch Team

Gaining customer loyalty is absolutely crucial for B2B marketers. It helps to gain referrals and to create new cross-sell and up-sell opportunities. However, today it seems that they prioritize acquisition over retention. Most B2B marketers need...Read More

The State of Personalization in Customer Loyalty: A Perspective from Loyalty360 Members

  • May 31 2018
  • Resource: Research And Reports
  • Loyalty360

>>Click to download the infographic here **Full report available to Loyalty360 corporate members  While personalization is top of mind for most brands, reaching an effective personalization strategy is easier said than done...Read More

Executive Perspectives: The Changing Nature of Customers, Pt. 2

  • May 11 2018
  • Resource: Research And Reports
  • Loyalty360

The topic of changing customers has been a hot topic in marketing since, well, the beginning of marketing. Predicting and adapting to changes in the consumer is among the most vital skills a marketer can possess, yet in our discusssions with...Read More

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