Activision: Putting the Voice of the Customer into Action

  • March 01 2018
  • Resource: Research And Reports
  • Loyalty360

Activision was founded in 1979 as the first independent publisher of video game software. In the early 1980s, the company launched games for the Atari 2600 including Pitfall, RiverRaid, and Kaboom. The company has created and, through various...Read More

Growing Your Business with Gift, Loyalty and Rewards

  • February 27 2018
  • Resource: Research And Reports

Businesses everywhere have discovered the benefits of rewards and gift card programs. The value of Gift and Rewards continues to evolve and grow, with the availability of the re-loadable wallet (stored value) and as merchants integrate gift...Read More

A Beginners Guide to Making an Interactive Video

  • February 26 2018
  • Resource: Research And Reports
  • The HapYak Team

Interactive Video is the key to ensuring your videos are as engaging as the rest of the web. It creates a navigable weblike experience inside your video. Interactivity enhances the viewer experience by empowering viewers to control and personalize...Read More

Breaking the Code: Customer-Driven Learning and Innovation

  • February 19 2018
  • Resource: Research And Reports

It has never been easier to know what’s on your customers’ minds. Through feedback, behaviors and data, consumers are making their desires felt. That includes what makes them tick—or just ticked off. Companies that learn from...Read More

Millennials Are NOT Your Target

  • February 16 2018
  • Resource: Research And Reports
  • Evan Snively

Millennials have been a trending topic for the past 10 years. The intensity of interest in them is growing as their purchasing power increases, soon to surpass that of the Baby Boomers. Nearly every company has identified a need to connect with...Read More

NYRA Race Toward Enhanced Digital Customer Engagement, Brand Loyalty

  • February 15 2018
  • Resource: Research And Reports
  • Loyalty360

The New York Racing Association, a not-for-profit organization that comprises three thoroughbred horse racing tracks: Aqueduct, Belmont Park, and Saratoga-is steeped in history and tradition. Saratoga, named one of the Top 10 Sporting Venues of...Read More

The Key to Loyalty? Get in Your Customers' Heads

  • February 09 2018
  • Resource: Research And Reports
  • Chris Barnett

Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s increasingly complex loyalty strategies can be confounding. That’s where The Lacek Group’s loyalty expert Chris...Read More

The Ultimate Guide to Customer Engagement

  • February 06 2018
  • Resource: Research And Reports
  • Michael Mehalchin & Marisol Trowbridge

This is your customer engagement toolkit: a comprehensive starting point in developing the right approach for your company.  In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers...Read More

Engagement Through Entanglement: Staying Top-of-Mind Through Collaboration

  • February 01 2018
  • Resource: Research And Reports

Caesars Palace is one of the oldest and most iconic buildings in Las Vegas. What few people realize, though, is that Caesars is more than just a hotel and casino along the famous Las Vegas Strip. The company also has 35 properties across the...Read More

The New Wave of Movie Marketing

  • January 29 2018
  • Resource: Research And Reports
  • Dr. Bryan Smith & Matthew Liebmann

The rapid and often tectonic shifts in today’s marketing landscape compel marketers to keep abreast of new strategies, technologies and methodologies. The challenge remains being able to sort through the shallow buzzwords and gimmicks to...Read More

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