A Beginners Guide to Making an Interactive Video

  • February 26 2018
  • Resource: Research And Reports
  • The HapYak Team

Interactive Video is the key to ensuring your videos are as engaging as the rest of the web. It creates a navigable weblike experience inside your video. Interactivity enhances the viewer experience by empowering viewers to control and personalize...Read More

Breaking the Code: Customer-Driven Learning and Innovation

  • February 19 2018
  • Resource: Research And Reports

It has never been easier to know what’s on your customers’ minds. Through feedback, behaviors and data, consumers are making their desires felt. That includes what makes them tick—or just ticked off. Companies that learn from...Read More

Millennials Are NOT Your Target

  • February 16 2018
  • Resource: Research And Reports
  • Evan Snively

Millennials have been a trending topic for the past 10 years. The intensity of interest in them is growing as their purchasing power increases, soon to surpass that of the Baby Boomers. Nearly every company has identified a need to connect with...Read More

NYRA Race Toward Enhanced Digital Customer Engagement, Brand Loyalty

  • February 15 2018
  • Resource: Research And Reports
  • Loyalty360

The New York Racing Association, a not-for-profit organization that comprises three thoroughbred horse racing tracks: Aqueduct, Belmont Park, and Saratoga-is steeped in history and tradition. Saratoga, named one of the Top 10 Sporting Venues of...Read More

The Key to Loyalty? Get in Your Customers' Heads

  • February 09 2018
  • Resource: Research And Reports
  • Chris Barnett

Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s increasingly complex loyalty strategies can be confounding. That’s where The Lacek Group’s loyalty expert Chris...Read More

The Ultimate Guide to Customer Engagement

  • February 06 2018
  • Resource: Research And Reports
  • Michael Mehalchin & Marisol Trowbridge

This is your customer engagement toolkit: a comprehensive starting point in developing the right approach for your company.  In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers...Read More

Engagement Through Entanglement: Staying Top-of-Mind Through Collaboration

  • February 01 2018
  • Resource: Research And Reports

Caesars Palace is one of the oldest and most iconic buildings in Las Vegas. What few people realize, though, is that Caesars is more than just a hotel and casino along the famous Las Vegas Strip. The company also has 35 properties across the...Read More

The New Wave of Movie Marketing

  • January 29 2018
  • Resource: Research And Reports
  • Dr. Bryan Smith & Matthew Liebmann

The rapid and often tectonic shifts in today’s marketing landscape compel marketers to keep abreast of new strategies, technologies and methodologies. The challenge remains being able to sort through the shallow buzzwords and gimmicks to...Read More

5 Tips for Improving Loyalty

  • January 26 2018
  • Resource: Research And Reports
  • The Stellar Team

A well-­‐designed, innovative loyalty program can help you surprise and delight your customers with engaging and rewarding experiences. Technology is fast changing customer expectations, so it’s vital to refresh and reimagine the...Read More

The Expert Guide To Mobile Loyalty Sign-Up & Engagement

  • January 23 2018
  • Resource: Research And Reports
  • The CodeBroker Team

Three common themes consistently rise to the top when CodeBroker speaks with loyalty marketing professionals: 1. Engagement – How do we get our loyalty program members more engaged? 2. Millennials – What can we do to aIract and...Read More

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