Customer Data: Liability Before Asset

  • September 05 2018
  • Resource: Research And Reports
  • The Kobie Team

Trust that personal data will be handled appropriately is gaining in importance as a brand differentiator. While companies are becoming increasingly effective at collecting and harvesting customer data to enhance the customer experience and drive...Read More

Loyalty360 Executive Perspective: The Ever-Changing State of the Modern Customer: How Customers are Changing and How Marketers Should Respond - A Qualitative Peer-Drive Perspective

  • September 05 2018
  • Resource: Research And Reports
  • Loyalty360 & SAP

The topic of changing customers has been a hot topic in marketing since, well, the beginning of marketing. Predicting and adapting to changes in customer habits is among the most vital skills a marketer can possess. All forms of marketing are...Read More

Loyalty360 Executive Perspectives: Measurement

  • August 26 2018
  • Resource: Research And Reports
  • Loyalty360

Driving customer loyalty in all its forms and facets is one of the preeminent marketing strategies that brands currently seek to harness. Even though it is finally being recognized as a powerful marketing tool, customer loyalty still presents a...Read More

The State of Rewards in Loyalty Programs: Adding Program Functionality - A Perspective from Loyalty360 Members

  • August 24 2018
  • Resource: Research And Reports
  • Loyalty360

>>Click to download the infographic here **Full report available to Loyalty360 corporate members  Creating customer loyalty and engagement may be the best marketing strategy that brands can currently employ. Despite this, customer...Read More

The Game Is Changing: The Loyalty Report 2018

  • August 17 2018
  • Resource: Research And Reports
  • Bond Brand Loyalty Team

Loyalty is changing faster than ever before. The game is being disrupted by escalating customer expectations, perpetual new players, evolving technologies, and a game board that’s constantly in flux. Brands must shape-shift with the living...Read More

The New Currencies Are Coming

  • August 17 2018
  • Resource: Research And Reports
  • Bond Brand Loyalty Team

Is it an immersive event complete with free entertainment and free samples; the feeling you get when being greeted by the concierge of a luxury hotel; or peace of mind knowing your online order has arrived and is securely tucked inside your front...Read More

Harnessing the Power of Influence

  • August 13 2018
  • Resource: Research And Reports
  • The HTK Limited Team

How often do you recommend brands on social media?  Whether it’s tagging yourself at a restaurant and saying how great the food was, posting a picture of a product you own and love, or simply sharing some branded content — you...Read More

Personalization is a Data Problem

  • August 10 2018
  • Resource: Research And Reports
  • The Lenati Team

In today’s commercial environment, customers expect the brands they know and love to "know" them back. Most brands recognize the strategic importance of personalization, and yet delivering a customized experience beyond basic email...Read More

A Marketer’s Guide To Behavioral Economics

  • August 07 2018
  • Resource: Research And Reports
  • The HelloWorld Team

Behavioral economics is causing quite a buzz these days, especially as it relates to marketing. Doesn’t every marketer want to know what truly drives consumer behavior -- and how to influence it? Behavioral economics offers some important...Read More

2018 Mobile Loyalty Report

  • August 06 2018
  • Resource: Research And Reports
  • The 3Cinteractive Team

Personalization is KeyOver the last three years, survey data from our annual mobile loyalty studies have shown a steady increase in loyalty program acquisition, with a majority of brands citing the addition of mobile components as the biggest...Read More

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