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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The pace and scale of change ripping through the retail landscape represent a considerable opportunity for those tasked with readying their organisations for a profitable future in retail. There are multiple sources of complexity to contend with...Read More
Gaining customer loyalty is absolutely crucial for B2B marketers. It helps to gain referrals and to create new cross-sell and up-sell opportunities. However, today it seems that they prioritize acquisition over retention. Most B2B marketers need...Read More
The topic of changing customers has been a hot topic in marketing since, well, the beginning of marketing. Predicting and adapting to changes in the consumer is among the most vital skills a marketer can possess, yet in our discusssions with...Read More
Let’s face it. Data Protection has suddenly become a major issue all around the globe. In the United States, we all hate having to spend the first 30 minutes of our business day deleting dozens of emails from our business in-box that we...Read More
Loyalty programs are everywhere. According to a recent Accenture survey, consumers have more than 3.3 billion loyalty program memberships in the United States, which works out to 29 programs per household. Industry statistics also suggest loyalty...Read More
Social media can truly move the needle on restaurant success. According to a Harvard Business Review Research Report¹ by Michael Luca, for restaurants, a one-star increase in Yelp rating leads to a 5-9 percent increase in revenue. A report...Read More
Social media is often viewed through a skeptical lens by loyalty marketers, who sometimes don’t grasp the potential impact it could have on their respective customer bases. In this day and age, though, social media’s power and...Read More
Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one capability that will be most important to marketing in the future...Read More
How do rewards and incentives impact consumers?
At Virtual Incentives, we’ve always known that virtual rewards are the future. But now we’re diving deeper to better understand the relationships between consumers and incentives. The...Read More
Launched in 2008, Chicken Salad Chick is a fast casual chain of chicken restaurants based in Auburn, Alabama.
Chicken Salad Chick serves full-flavored, Southern-style chicken salad “made from scratch and served from the heart”. With...Read More