CMO Challenge: Listening to Your Customers

  • December 16 2016
  • Resource: Research And Reports
  • Loyalty 360

Sponsored by GenesysToday, it should be easier and faster than ever for a brand to engage in a two-way dialogue with customers and take action on the communication. Traditional feedback mechanisms - like survey, focus groups and call...Read More

How SOL REPUBLIC Built a Lifestyle Brand that Inspires Authentic Brand Loyalty

  • December 15 2016
  • Resource: Research And Reports

Like many industries, the consumer electronics market is fiercely competitive. A seemingly infinite array of devices including smartphones, digital cameras, televisions, DVDs, tablets, wearable fitness devices, and many more are constantly...Read More

Warm Embrace or About Face: How Social Should You Be?

  • December 13 2016
  • Resource: Research And Reports
  • The Confirmit Team

The role that social media plays in the world has evolved dramatically over recent years. It’s no longer purely a consumer playground, and almost every business has some level of social media presence. However, the extent to which...Read More

The Value of Consumer Financing

  • December 12 2016
  • Resource: Research And Reports
  • The Synchrony Financial Team

Financing is a tool that can help drive incremental foot traffic and sales for retailers by 19% to 27%. It is also a tool that can be used to help drive customer satisfaction and loyalty with the brand. Promotional financing can help...Read More

How Heathrow Rewards Attains Multi-vendor Customer Loyalty

  • December 01 2016
  • Resource: Research And Reports

Up until very recently, London Heathrow was the busiest international airport in the world. Owned and operated by Heathrow Airport Holdings, it covers an impressively expansive 12.14 square kilometers and manages over 74 million passengers...Read More

Best Practices for Implementing a Closed-Loop CX Program

  • November 29 2016
  • Resource: Research And Reports
  • The Verint Team

Implementing a closed-loop customer experience (CX) program in your organization can have a profound effect on Net Promoter Score® (NPS) and customer satisfaction (CSAT) scores. The key to this is creating alerts based on constructive and...Read More

Gamification...What's Next?

  • November 28 2016
  • Resource: Research And Reports
  • The Comarch Team

Marketers have been exploring the applications of gamification within loyalty programs, mobile apps, and in-store promotions, to name a few. The Internet of Things sheds new light on these strategies. This white paper examines the connection...Read More

New Behavioral Marketing POV Paper Series: Part I - 3 Challenges That Are Preventing You From Maximizing Customer Lifetime Value

  • November 21 2016
  • Resource: Research And Reports
  • The Pointillist Team

Welcome to the Age of The Customer, where the sure-shot marketing formulas that worked for so many years are now failing. Companies are faced with a 24/7 marketplace, an explosion of channels and devices, and a consumer group dominated by...Read More

Loyalty 3.0: The Future is Now

  • November 21 2016
  • Resource: Research And Reports
  • The rDialogue Team

Given that the first modern loyalty program, American Airlines’ AAdvantage, launched in 1981, it’s clearly time to rethink loyalty marketing and the role of loyalty programs. There is a need for a fundamental shift in what loyalty...Read More

The Art of the Possible: How AT&T Aligns Internal and External Customer Experience Alignment

  • November 15 2016
  • Resource: Research And Reports

It now seems odd to think that, not long ago the term “customer-centricity” barely existed in the marketing lexicon. The customers themselves, of course, were always significant, but typically only as ends to a means. As long as these...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?