Creating Global Loyalty On a Global Scale

  • April 15 2017
  • Resource: Research And Reports

As world economies continue to expand at a rapid pace, they are becoming more interdependent. Companies buy, sell, manufacture, and locate internationally. The world’s GDP growth is making Citi customers everywhere more prosperous and...Read More

RS Components: Connecting the Voice of the Customer with ROI and Culture Change

  • April 11 2017
  • Resource: Research And Reports
  • The Confirmit Team

In 2014, RS Components undertook a strategic Voice of the Customer (VoC) program with the aim of systematically and consistently capturing insights into the customer experience. This would allow RS Components to gain visibility into, and create...Read More

Shifting Gender Roles in the CPG Customer Experience

  • April 01 2017
  • Resource: Research And Reports

Marketers face a great time of uncertainty. We are now in the midst of a consumer renaissance or even, some might say, a revolution. Brands and marketers are no longer able to rely on established consumer trends, old buying patterns, and...Read More

2016 Retail Shopping Study: A Marketer's Guide to Delivering Real-Time, Personalized Engagements

  • March 30 2017
  • Resource: Research And Reports
  • The SessionM Team

In today’s mobile-first world, consumer expectations are high and their needs are specific. Retail shoppers expect consistent communication and shopping experiences across all channels and touchpoints - not just in-store - and if brands fail...Read More

Philadelphia Insurance Realizes VoC Return on Investment

  • March 28 2017
  • Resource: Research And Reports
  • The Confirmit Team

The insurance industry looked and behaved quite differently in 2010 following the dramatic recession. Customers and prospects had more questions, hesitancy and concerns. Previously expected market share was no longer guaranteed and the competitive...Read More

A Buyer's Guide to Loyalty Marketing Automation for QSRs

  • March 15 2017
  • Resource: Research And Reports
  • The SessionM Team

Membership in U.S. loyalty programs has increased to more than 2.6 billion participants, indicating consumers’ willingness to share their information with brands in exchange for benefits and a great opportunity for brands to create deep...Read More

Marriott Rewards: Loyalty is Greater than Rewards

  • March 15 2017
  • Resource: Research And Reports

Customer loyalty programs were a novelty in the late 1970s. American Airlines broke ground in loyalty marketing by introducing the Advantage Frequent Flyer program. Most loyalty programs have not changed very much since that time. Until a few...Read More

Rewarding People Beyond Discounts

  • March 13 2017
  • Resource: Research And Reports
  • The CrowdTwist Team

When devising a loyalty program, an initial step in the planning process is deciding the goals and value you want to gain and deliver through the program. This guides the development of the program’s points economy. Consumers are most...Read More

How a Dramatic Digital Transformation Redefined the Customer Experience of Dominos

  • March 01 2017
  • Resource: Research And Reports

It is no secret that many brands are struggling today. Some are struggling to listen to and understand their customers. Some are struggling to connect with customers in relevant and meaningful ways. Still others are struggling to adopt the right...Read More

How the Dallas Cowboys Win Fan Engagement

  • February 15 2017
  • Resource: Research And Reports

Not long ago, most marketing efforts were confined to a relatively small quadrant of people’s lives. Mass media, marketing, and advertising freely span television and radio broadcasts as well as other forms of omnipresent marketing such as...Read More

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