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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
CPG has long been thought of as a proving ground for Marketers because the supermarket aisle stages a ruthless battle where things like “Product, Place, Promotion, and Price” compete for an unfair share of consumers’ wallets...Read More
There are some things in life that are unequivocally judged in the eye of the beholder-- beauty, modern art, cilantro. The same is true for loyalty strategies. That being said, it’s safe to say that there are also some things that are crowd...Read More
In today’s mobile-first world, consumer expectations are high and their needs are specific. Retail shoppers expect consistent communication and shopping experiences across all channels and touchpoints - not just in-store - and if brands fail...Read More
Membership in U.S. loyalty programs has increased to more than 2.6 billion participants, indicating consumers’ willingness to share their information with brands in exchange for benefits and a great opportunity for brands to create deep...Read More
Today, people want things faster, better, bigger -- and all for less. Retail shopping is no exception. Brands need an omnichannel approach to reach consumers, build relationships and create touch points throughout the customer journey, both online...Read More