Customer Data Solutions For Consumer Packaged Goods

  • July 27 2017
  • Resource: Research And Reports
  • The SessionM Team

CPG has long been thought of as a proving ground for Marketers because the supermarket aisle stages a ruthless battle where things like “Product, Place, Promotion, and Price” compete for an unfair share of consumers’ wallets...Read More

2017 and Beyond: A Guide to Loyalty Strategies for an Omnichannel World

  • April 17 2017
  • Resource: Research And Reports
  • The SessionM Team

There are some things in life that are unequivocally judged in the eye of the beholder-- beauty, modern art, cilantro. The same is true for loyalty strategies. That being said, it’s safe to say that there are also some things that are crowd...Read More

2016 Retail Shopping Study: A Marketer's Guide to Delivering Real-Time, Personalized Engagements

  • March 30 2017
  • Resource: Research And Reports
  • The SessionM Team

In today’s mobile-first world, consumer expectations are high and their needs are specific. Retail shoppers expect consistent communication and shopping experiences across all channels and touchpoints - not just in-store - and if brands fail...Read More

A Buyer's Guide to Loyalty Marketing Automation for QSRs

  • March 15 2017
  • Resource: Research And Reports
  • The SessionM Team

Membership in U.S. loyalty programs has increased to more than 2.6 billion participants, indicating consumers’ willingness to share their information with brands in exchange for benefits and a great opportunity for brands to create deep...Read More

Retail Shopping: Connecting the Multichannel Shopper

  • July 21 2016
  • Resource: Research And Reports
  • The SessionM Team

Today, people want things faster, better, bigger -- and all for less. Retail shopping is no exception. Brands need an omnichannel approach to reach consumers, build relationships and create touch points throughout the customer journey, both online...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?