A Marketer's Guide to Receipt Processing Technology

  • June 07 2016
  • Resource: Research And Reports
  • The Snipp Team

Online retailing may have grown in leaps and bounds, but brick-and-mortar stores still account for the lion’s share of retail sales, projected to remain as high as 90% in 2018.1 The in-store experience is therefore still a prime focus for...Read More

Transform Your NPS

  • May 17 2016
  • Resource: Research And Reports
  • Eric Deitz

If you’ve spent more than about 2.5 seconds engaged in any type of Customer Experience (CX) activity, you’ve undoubtedly heard of the Net Promoter Score℠ or Net Promoter System℠ (NPS). Since its release in 2003, NPS has received...Read More

The Marketers Guide to Building Brand Loyalty in a Digital-First World

  • May 09 2016
  • Resource: Research And Reports
  • The Signal Team

Let’s face it, loyalty marketing strategies centered around programs of points and rewards simply don’t work. Today’s hyper-connected consumers have high expectations, short attention spans and a long list of brand suitors at...Read More

How And Why Social Media Loyalty Programs Work

  • March 28 2016
  • Resource: Research And Reports
  • Chris Teso

Chirpify is changing the way companies reward their most loyal customers. 97% of loyalty programs reward customers for "spend and get," yet 84% of consumers say that they'd be willing to spend more with companies that reward...Read More

Key Strategies to Retain Loyalty Program Customers

  • March 21 2016
  • Resource: Research And Reports
  • The CrowdTwist Team

As any marketer in an organization with a loyalty program knows, retaining customers is the low-hanging fruit and should be an integral part of the overall marketing plan. After all, understanding how to keep current customers actively engaged in...Read More

Loyalty for CPG Brands in 2016

  • March 14 2016
  • Resource: Research And Reports
  • The Snipp Team

The Consumer Packaged Goods (CPG) Industry has faced many challenges over the years–strong economic pressure, the increasing number of private labels and store brands, and the growth of e-commerce offering consumers the ability to locate...Read More

25 Must Haves to Supercharge Your Customer Experience

  • February 25 2016
  • Resource: Research And Reports
  • The Clutch Team

As the complexity of technology and the sophistication of consumers grow exponentially, having the ability to identify and understand customers in order to personalize their engagements with your brand is becoming an increasingly critical...Read More

The Fundamentals of Progressive Retail Loyalty Programs

  • February 22 2016
  • Resource: Research And Reports
  • The Snipp Team

The retail industry has traditionally been characterized by low margins and high fixed costs, with ever-looming price wars on the horizon. Digital technology has contributed to these challenges by providing emerging businesses with online tools...Read More

Finding Big Profits in the Age of Big Data: Unlocking Enterprise Potential of Behavioral Segmentation

  • February 17 2016
  • Resource: Research And Reports
  • Alex Tavera

With the rise of big data, segmentation has become more important to company growth strategies and the bottom line. However, many companies have not unlocked their full potential by doing the right types of analysis. Behavioral segmentation, i.e.,...Read More

25 Ways to Acquire Loyalty Program Customers

  • February 17 2016
  • Resource: Research And Reports
  • The CrowdTwist Team

Drawing in new loyalty program members has become more challenging in an age when consumers demand more from brands and have multiple channels competing for their attention. That’s why it’s crucial to get strategic about loyalty...Read More

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