How Points for Engagement Drives Loyalty and Incremental Sales

  • August 22 2016
  • Resource: Research And Reports
  • The CrowdTwist Team

Brands today have to contend with far more competition and greater distraction in the marketplace. Consumers are in control and marketers are devising new strategies to keep them engaged and loyal to their brands. Since numerous ways exist to...Read More

The Synchrony Trend Spotter

  • August 19 2016
  • Resource: Research And Reports
  • The Synchrony Financial Team

Many retail brands are marketing a lifestyle or feeling, rather than a product. These brands focus on the emotion tied to the brand experience. Whether it is eating crackers or running a marathon, these brands stand for a point of view or...Read More

Data Visualization: Translating Data into Actionable Insights for Retailers

  • August 03 2016
  • Resource: Research And Reports
  • The Synchrony Financial Team

Data visualization is the presentation of data in a visual format. It allows users to easily identify behavioral patterns, trends and correlations through illustrative techniques and software. The key is to keep it simple and let the pictures...Read More

You Want Loyalty? Drop the Rewards

  • July 29 2016
  • Resource: Research And Reports
  • The DataCo Team

It is estimated that companies spend billions of dollars every year trying to retain customers. One of the strategies that companies utilize is recognizing and rewarding loyal behavior. In fact, you are probably reading this paragraph, and maybe...Read More

Going Mobile: 12 Strategies to Drive Engagement and Loyalty

  • July 21 2016
  • Resource: Research And Reports
  • The CrowdTwist Team

Loyalty programs make up a big business. In the U.S. alone, companies spend about $2 billion annually on loyalty programs. Yet loyalty initiatives today are evolving. They are becoming more sophisticated and integrated, enabling consumers to have...Read More

20 Characteristics for Best-in-Breed Loyalty Programs

  • July 21 2016
  • Resource: Research And Reports
  • The CrowdTwist Team

Winning customers is crucial to the success of any brand, but keeping them is even more essential. At a time when competition is erce and brand loyalty is eeting, it’s in your best interest to implement a marketing strategy that turns one...Read More

Retail Shopping: Connecting the Multichannel Shopper

  • July 21 2016
  • Resource: Research And Reports
  • The SessionM Team

Today, people want things faster, better, bigger -- and all for less. Retail shopping is no exception. Brands need an omnichannel approach to reach consumers, build relationships and create touch points throughout the customer journey, both online...Read More

Taming Big Data

  • June 30 2016
  • Resource: Research And Reports
  • The Synchrony Financial Team

With the explosion of big data, it has become increasingly difficult for businesses to access and apply data in a timely manner using traditional database processes. For retailers, implementing an Agile process provides a new, better way to...Read More

The 2016 Bond Loyalty Report

  • June 14 2016
  • Resource: Research And Reports
  • The Bond Brand Loyalty Team

The 2016 Bond Loyalty Report study was conducted in January of 2016. A sample of nearly 12,000 U.S. and over 7,000 Canadian consumers participated in this study through an online survey.   The report explores year-over-year changes in...Read More

The Loyalty Evolution: Growing Investment and the Multichannel Promise

  • June 07 2016
  • Resource: Research And Reports
  • The CrowdTwist Team

CrowdTwist and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands over a one-month period from March 2016 to April 2016. The purpose of the survey was to study how leading brands are evolving the way they interact with consumers...Read More

Displaying results 71-80 (of 310)
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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?