Managing A Loyalty Program’s Cost Per Point

  • June 30 2017
  • Resource: Research And Reports
  • The RewardsOps Team

Managing a loyalty program’s financial drivers is crucial to its success, regardless of size. Loyalty currency issued carries a monetary value that can increase a company’s liability and deferred revenue accounts. Cost per point (CPP...Read More

The Ultimate Guide to Omnichannel Loyalty

  • June 21 2017
  • Resource: Research And Reports
  • The CrowdTwist Team

Customer experience is king. According to a Walker study, by the year 2020 customer experience will overtake price and product as the key brand differentiator. How can brands ensure they are meeting customer expectations? A good customer...Read More

NeuroMarketing and Loyalty

  • June 05 2017
  • Resource: Research And Reports
  • Keith Chandler

I can remember being a wee little boy in tow for weekly grocery trips with my great-grandmother and running to and fro in the back seat of that huge green Chevrolet.  It was a great way for me to spend time with her, but I was far too young...Read More

Along the Continuum to Loyalty: What Every Brand Should Know

  • May 18 2017
  • Resource: Research And Reports
  • The Snipp Team

In today’s increasingly competitive retail landscape, marketers are continually searching for the most effective way to attract and retain customers. But standing out and being noticed on the shelves, in the aisles and along e-pathways is...Read More

GRIT CPR Report: 2017 Global Respondent Engagement Study

  • May 15 2017
  • Resource: Research And Reports
  • GreenBook

In the Q3-Q4 2016 edition of the GRIT Report, we at GreenBook asked participants to rank various factors in importance when designing a study. Respondent Experience was at the absolute bottom of the list, which we found quite alarming...Read More

Leveraging Loyalty to Pump Up Petroleum Profits

  • May 15 2017
  • Resource: Research And Reports
  • The DataCandy Team

In the petroleum industry, price continues to dominate and volatile gas prices have taught consumers to seek out deals, discounts, and loyalty programs to score the best value. Such influencers not only impact where consumers purchase gas, but how...Read More

Ad-Apocalypse: Why Brands Won't Survive Without Interactive Experiences

  • April 19 2017
  • Resource: Research And Reports
  • The Wayin Team

Over the last ten years, marketing has been a decidedly one-way affair. In the scramble to capture consumers’ attention, brands have sought to push their message wider, louder, and further – with marketing that thrusts advertising...Read More

2017 and Beyond: A Guide to Loyalty Strategies for an Omnichannel World

  • April 17 2017
  • Resource: Research And Reports
  • The SessionM Team

There are some things in life that are unequivocally judged in the eye of the beholder-- beauty, modern art, cilantro. The same is true for loyalty strategies. That being said, it’s safe to say that there are also some things that are crowd...Read More

RS Components: Connecting the Voice of the Customer with ROI and Culture Change

  • April 11 2017
  • Resource: Research And Reports
  • The Confirmit Team

In 2014, RS Components undertook a strategic Voice of the Customer (VoC) program with the aim of systematically and consistently capturing insights into the customer experience. This would allow RS Components to gain visibility into, and create...Read More

2016 Retail Shopping Study: A Marketer's Guide to Delivering Real-Time, Personalized Engagements

  • March 30 2017
  • Resource: Research And Reports
  • The SessionM Team

In today’s mobile-first world, consumer expectations are high and their needs are specific. Retail shoppers expect consistent communication and shopping experiences across all channels and touchpoints - not just in-store - and if brands fail...Read More

Displaying results 61-70 (of 337)
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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?