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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Implementing a closed-loop customer experience (CX) program in your organization can have a profound effect on Net Promoter Score® (NPS) and customer satisfaction (CSAT) scores. The key to this is creating alerts based on constructive and...Read More
Marketers have been exploring the applications of gamification within loyalty programs, mobile apps, and in-store promotions, to name a few. The Internet of Things sheds new light on these strategies. This white paper examines the connection...Read More
Welcome to the Age of The Customer, where the sure-shot marketing formulas that worked for so many years are now failing. Companies are faced with a 24/7 marketplace, an explosion of channels and devices, and a consumer group dominated by...Read More
Given that the first modern loyalty program, American Airlines’ AAdvantage, launched in 1981, it’s clearly time to rethink loyalty marketing and the role of loyalty programs. There is a need for a fundamental shift in what loyalty...Read More
Marketing is more challenging and crucial than ever before. Consumers have more choices for how they spend their money and interact with brands. To drive greater loyalty and engagement, companies must enhance customer relationships beyond...Read More
Do your customers remember their recent experiences? Sometimes, and when they do it’s not always accurate.
Does it matter? Immensely.
What makes an experience memorable? It’s complicated.
When it comes to customer loyalty programs, many brands are struggling to keep pace with the digital age. Brands have been slow to capitalize on new data-driven innovations to better engage (and retain) their highly-valuable tech-savvy...Read More
Keeping consumers engaged and responsive is increasingly challenging in a world where they’re constantly inundated with advertiser messaging across multiple media platforms. Rewards and incentives are being included in more and more...Read More
At Chirpify we engage with a wide variety of organizations across retail, hospitality, restaurants, entertainment, consumer package goods, and more. And, one of the most frequent questions we field when discussing the power of engagement loyalty...Read More
For the past few years you've been administrating, operating and assessing the impact, of your Loyalty Program on your business. The plan was to create a program that would retain customers, grow sales, and help identify "BEST&rdquo...Read More