CONTENT GALLERY

As competition increases, brands continue to contend for new customers, as well as work to retain existing ones. No matter whether you are concentrating on acquisition or retention—or both—customer loyalty remains a critical part of...Read More

It’s one thing to catch the eye; it’s another to hold the gaze. In hopes of attracting the attention of today’s demanding customers, marketers often spend inordinate amounts of time designing the “perfect” loyalty...Read More

Launching a loyalty program is an important initiative, but just activating one isn’t enough. To make the financial investment and resource allocation involved in such initiatives worthwhile, brands must ensure they are getting the most out...Read More

Social media has become a vital component of consumers’ daily communication and engagement activities. The platform has changed the way marketers share information and the ways in which they engage consumers. Yet many...Read More

Integrating Customer Experience and Customer LoyaltyPart One: Building a Customer-Centric OrganizationBusinesses are making the shift toward a customer-centric operating model. As markets and channels have evolved, products and services have...Read More

Refer-a-friend programs are a familiar sight in retail. They’re a powerful way to bring in new customers who spend more money and bring in even more new customers like themselves.But not all referral marketing is created equal. The easier a...Read More

As anyone in a long-term relationship can attest, sometimes you have to work hard to keep that special spark burning. Relationships are never static. A personal relationship improves in quality until it begins to decline, at which point one must...Read More

After losing significant market share to its key competitor, in early 2004 Sainsbury’s recruited new Chief Executive Officer Justin King to lead its recovery. Later that year, King launched a revitalization program under the banner &ldquo...Read More

Referral marketing is the next channel for customer acquisition. Whether you are a large enterprise or an innovative new brand, online referrals can help you increase mindshare and drive significant incremental revenue. Yet, your referral program...Read More

The escalating proliferation of retailer customer loyalty programs has led many to question the return on their program investments. While there is debate on the best set of outcomes to measure the ROI, one of the most widely accepted metrics is...Read More