CONTENT GALLERY

The age of the customer is forcing firms to reconsider what really fuels their business — their customers. Customers now are more mobile, consume more reviews, and buy more online than ever before. Companies must respond by becoming customer...Read More

The role that social media plays in the world has evolved dramatically over recent years. It’s no longer purely a consumer playground, and almost every business has some level of social media presence. However, the extent to which...Read More

Financing is a tool that can help drive incremental foot traffic and sales for retailers by 19% to 27%. It is also a tool that can be used to help drive customer satisfaction and loyalty with the brand. Promotional financing can help...Read More

Implementing a closed-loop customer experience (CX) program in your organization can have a profound effect on Net Promoter Score® (NPS) and customer satisfaction (CSAT) scores. The key to this is creating alerts based on constructive and...Read More

Marketers have been exploring the applications of gamification within loyalty programs, mobile apps, and in-store promotions, to name a few. The Internet of Things sheds new light on these strategies. This white paper examines the connection...Read More

Welcome to the Age of The Customer, where the sure-shot marketing formulas that worked for so many years are now failing. Companies are faced with a 24/7 marketplace, an explosion of channels and devices, and a consumer group dominated by...Read More

Given that the first modern loyalty program, American Airlines’ AAdvantage, launched in 1981, it’s clearly time to rethink loyalty marketing and the role of loyalty programs. There is a need for a fundamental shift in what loyalty...Read More

Marketing is more challenging and crucial than ever before. Consumers have more choices for how they spend their money and interact with brands. To drive greater loyalty and engagement, companies must enhance customer relationships beyond...Read More

Do your customers remember their recent experiences?  Sometimes, and when they do it’s not always accurate.  Does it matter?  Immensely.  What makes an experience memorable?  It’s complicated.   These...Read More

When it comes to customer loyalty programs, many brands are struggling to keep pace with the digital age. Brands have been slow to capitalize on new data-driven innovations to better engage (and retain) their highly-valuable tech-savvy...Read More