The State of Personalization in Customer Loyalty: A Perspective from Loyalty360 Members

  • May 31 2018
  • Resource: Research And Reports
  • Loyalty360

>>Click to download the infographic here **Full report available to Loyalty360 corporate members  While personalization is top of mind for most brands, reaching an effective personalization strategy is easier said than done...Read More

Questions that Every Marketer Should be Asking about Data Protection, GDPR, and Customer Loyalty

  • May 08 2018
  • Resource: Research And Reports
  • Jim Panagas

Let’s face it. Data Protection has suddenly become a major issue all around the globe. In the United States, we all hate having to spend the first 30 minutes of our business day deleting dozens of emails from our business in-box that we...Read More

Build a Loyalty Program That Actually Creates Loyalty

  • May 03 2018
  • Resource: Research And Reports
  • Jeff Caplan

Loyalty programs are everywhere. According to a recent Accenture survey, consumers have more than 3.3 billion loyalty program memberships in the United States, which works out to 29 programs per household. Industry statistics also suggest loyalty...Read More

Insider’s Guide to Marketing Your Restaurant on Social Media

  • April 23 2018
  • Resource: Research And Reports
  • The Xenial Team

Social media can truly move the needle on restaurant success. According to a Harvard Business Review Research Report¹ by Michael Luca, for restaurants, a one-star increase in Yelp rating leads to a 5-9 percent increase in revenue. A report...Read More

The Guide to Driving Impact with Personalization

  • April 06 2018
  • Resource: Research And Reports
  • Krista Gunstone, Martin Mehalchin, & Shana Pilewski

Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one capability that will be most important to marketing in the future...Read More

The Future of Rewards: Understanding How Consumers Value Rewards And Incentives

  • March 16 2018
  • Resource: Research And Reports
  • The Virtual Incentives Team

How do rewards and incentives impact consumers? At Virtual Incentives, we’ve always known that virtual rewards are the future. But now we’re diving deeper to better understand the relationships between consumers and incentives. The...Read More

Growing Your Business with Gift, Loyalty and Rewards

  • February 27 2018
  • Resource: Research And Reports

Businesses everywhere have discovered the benefits of rewards and gift card programs. The value of Gift and Rewards continues to evolve and grow, with the availability of the re-loadable wallet (stored value) and as merchants integrate gift...Read More

A Beginners Guide to Making an Interactive Video

  • February 26 2018
  • Resource: Research And Reports
  • The HapYak Team

Interactive Video is the key to ensuring your videos are as engaging as the rest of the web. It creates a navigable weblike experience inside your video. Interactivity enhances the viewer experience by empowering viewers to control and personalize...Read More

Breaking the Code: Customer-Driven Learning and Innovation

  • February 19 2018
  • Resource: Research And Reports

It has never been easier to know what’s on your customers’ minds. Through feedback, behaviors and data, consumers are making their desires felt. That includes what makes them tick—or just ticked off. Companies that learn from...Read More

Millennials Are NOT Your Target

  • February 16 2018
  • Resource: Research And Reports
  • Evan Snively

Millennials have been a trending topic for the past 10 years. The intensity of interest in them is growing as their purchasing power increases, soon to surpass that of the Baby Boomers. Nearly every company has identified a need to connect with...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?