Harnessing the Power of Influence

  • August 13 2018
  • Resource: Research And Reports
  • The HTK Limited Team

How often do you recommend brands on social media?  Whether it’s tagging yourself at a restaurant and saying how great the food was, posting a picture of a product you own and love, or simply sharing some branded content — you...Read More

Personalization is a Data Problem

  • August 10 2018
  • Resource: Research And Reports
  • The Lenati Team

In today’s commercial environment, customers expect the brands they know and love to "know" them back. Most brands recognize the strategic importance of personalization, and yet delivering a customized experience beyond basic email...Read More

A Marketer’s Guide To Behavioral Economics

  • August 07 2018
  • Resource: Research And Reports
  • The HelloWorld Team

Behavioral economics is causing quite a buzz these days, especially as it relates to marketing. Doesn’t every marketer want to know what truly drives consumer behavior -- and how to influence it? Behavioral economics offers some important...Read More

2018 Mobile Loyalty Report

  • August 06 2018
  • Resource: Research And Reports
  • The 3Cinteractive Team

Personalization is KeyOver the last three years, survey data from our annual mobile loyalty studies have shown a steady increase in loyalty program acquisition, with a majority of brands citing the addition of mobile components as the biggest...Read More

SmartJourney - 6 Steps to Personalized Smart Journeys

  • August 01 2018
  • Resource: Research And Reports
  • The Aimia Team

We believe that every customer is unique, which means your marketing strategy should be too. The days of the average are long gone and with them the universal, one-size-fits-all marketing plan. When designing a customer engagement strategy, the...Read More

The State of Program Development in Loyalty Programs: Next Generation Functionality A Perspective from Loyalty360 Members

  • June 30 2018
  • Resource: Research And Reports
  • Loyalty360

>>Click to download the infographic here **Full report available to Loyalty360 corporate members  The June 29th, 2018 digital roundtable was led by Phil Schroder, Head of Brand and Buzz for McClatchy. Like many industries...Read More

The State of Employee Engagement in Customer Loyalty A Perspective from Loyalty360 Members

  • June 27 2018
  • Resource: Research And Reports
  • Loyalty360

>> Click to download the infographic here **Full report available to Loyalty360 corporate members As one of the largest interstate moving groups in the U.S., Wheaton World Wide | Bekins has no shortage of opportunity within...Read More

Advancement Of Loyalty And Personalization: Unlock Competitive Advantage from Your Existing Systems

  • June 20 2018
  • Resource: Research And Reports
  • The 89 Degrees Team

Conventional wisdom says business success requires steep investment in new customer acquisition. This is based in part on the reality that acquiring a new customer typically costs five times what it takes to keep an existing customer. The most...Read More

Building a Customer-First Retail Future

  • June 12 2018
  • Resource: Research And Reports
  • The Aimia Team

The pace and scale of change ripping through the retail landscape represent a considerable opportunity for those tasked with readying their organisations for a profitable future in retail. There are multiple sources of complexity to contend with...Read More

B2B Loyalty & Engagement Programs - Do They Really Work?

  • June 07 2018
  • Resource: Research And Reports
  • The Comarch Team

Gaining customer loyalty is absolutely crucial for B2B marketers. It helps to gain referrals and to create new cross-sell and up-sell opportunities. However, today it seems that they prioritize acquisition over retention. Most B2B marketers need...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?