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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Historically, CPG brands have struggled to get access to specific purchase behavior data. Retailers hold this data, of course. They know everything consumers buy, how often, under what circumstances, and what motivates their behaviors. However...Read More
Challenge: The company develops embedded and mobile software and operating systems that are used in hundreds of millions of devices worldwide: from smart phones and pacemakers to TV set-top boxes and digital cameras to fighter jets and commercial...Read More
Retailers face many challenges today that impact traffic and same store sales. This includes e-commerce, pricing pressures, an aggressive competitive environment, slipping mall traffic, and an emerging generation of customers with different...Read More
A chain of more than 135 specialty retail stores, our client wanted to add a mobile component to their offer strategy that would support online to offline attribution and drive store traffic. The client’s website featured a variety of offers...Read More
In 2017, understanding your customers’ journeys as they interact with your brand across touchpoints and channels is paramount for driving optimal business results. But with so many disparate channels, tools and data sources, and limited...Read More
Loyalty is the watchword for brands: How to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now spend billions each year incentivizing them to stick around -- 90% through some form of a...Read More
The Goal: Convert Sports Fans to Store FansThis Southeastern sporting goods chain began carrying apparel for two popular local sports teams, and wanted to drive sales of the new merchandise.They went straight to the source and used the games...Read More
Loyalty Programs are ubiquitous across most business sectors and are a critical tool for fostering an effective customer engagement strategy for brands.
They enable customer acquisition, onboarding, engagement, retention, and even win back a...Read More
Loyalty is a major strategic undertaking that requires significant investment. Oftentimes the easiest course of action is none, therefore it can be challenging trying to get buy-in from key stakeholders and management. But with the steady decline...Read More
US consumers hold 3.3 billion customer loyalty program memberships, up 26% in the last 2 years.
Great news for retailers? Well, sort of. Designed to retain customers, the benefits of membership are a great hook, but keeping shoppers engaged after...Read More