How to make ANY Loyalty Rewards Program Successful

  • October 03 2016
  • Resource: Research And Reports
  • Tom Koeppen

For the past few years you've been administrating, operating and assessing the impact, of your Loyalty Program on your business. The plan was to create a program that would retain customers, grow sales, and help identify "BEST&rdquo...Read More

Interactive Personalized Media: Real-Time Video for Business Success

  • September 30 2016
  • Resource: Research And Reports
  • The Pitney Bowes Team

Companies around the world are reaching out to customers in the most engaging way possible. They're doing it with Interactive Personalized Video.  Unlike traditional video solutions, Interactive Personalized Video uses real-time...Read More

The Useful Brand Report

  • September 29 2016
  • Resource: Research And Reports
  • Ben Gaddis

Consumers are in control now more than ever before—and they demand more than ever before. We’ve felt this shift during our 27 years of experience and have adapted our approach instinctively. It’s no longer enough...Read More

The Affluent Shopper: Insights on this Key, Fast Growing Consumer Segment

  • September 26 2016
  • Resource: Research And Reports
  • Sue Yasav

The U.S. segment defined as “Mass Affluent” has grown in size and discretionary income in the past 40 years. This growth has created a key opportunity for retailers. Retailers have an opportunity to better understand how the...Read More

45 Loyalty Marketing Ideas: 2016 Edition

  • September 19 2016
  • Resource: Research And Reports
  • The CrowdTwist Team

U.S. consumers hold 3.3 billion memberships in customer loyalty programs. Yet only a quarter of brands with loyalty programs reward customers for some type of engagement. To make your loyalty offering a success, it’s imperative to reward...Read More

Digital Customer Strategy & Experience Consulting

  • September 07 2016
  • Resource: Research And Reports
  • The McorpCX and ALM Intelligence Teams

Digital technologies are driving a transformation of the world economy equivalent in magnitude and impact to the Industrial Revolution. We have now entered the Digital Age, in which the development and di usion of information and communication...Read More

Marketing to Millennial Moms: Best Practices to Winning Lifelong Loyalty

  • August 25 2016
  • Resource: Research And Reports
  • The Snipp Team

As the first generation of digital natives, Millennial Moms shop in ways that are markedly different from any other before them. They spend more time online, especially on social media, and rely heavily on their smartphones and social media...Read More

How Points for Engagement Drives Loyalty and Incremental Sales

  • August 22 2016
  • Resource: Research And Reports
  • The CrowdTwist Team

Brands today have to contend with far more competition and greater distraction in the marketplace. Consumers are in control and marketers are devising new strategies to keep them engaged and loyal to their brands. Since numerous ways exist to...Read More

The Synchrony Trend Spotter

  • August 19 2016
  • Resource: Research And Reports
  • The Synchrony Financial Team

Many retail brands are marketing a lifestyle or feeling, rather than a product. These brands focus on the emotion tied to the brand experience. Whether it is eating crackers or running a marathon, these brands stand for a point of view or...Read More

Data Visualization: Translating Data into Actionable Insights for Retailers

  • August 03 2016
  • Resource: Research And Reports
  • The Synchrony Financial Team

Data visualization is the presentation of data in a visual format. It allows users to easily identify behavioral patterns, trends and correlations through illustrative techniques and software. The key is to keep it simple and let the pictures...Read More

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