Key Strategies to Retain Loyalty Program Customers

  • March 21 2016
  • Resource: Research And Reports
  • The CrowdTwist Team

As any marketer in an organization with a loyalty program knows, retaining customers is the low-hanging fruit and should be an integral part of the overall marketing plan. After all, understanding how to keep current customers actively engaged in...Read More

Loyalty for CPG Brands in 2016

  • March 14 2016
  • Resource: Research And Reports
  • The Snipp Team

The Consumer Packaged Goods (CPG) Industry has faced many challenges over the years–strong economic pressure, the increasing number of private labels and store brands, and the growth of e-commerce offering consumers the ability to locate...Read More

25 Must Haves to Supercharge Your Customer Experience

  • February 25 2016
  • Resource: Research And Reports
  • The Clutch Team

As the complexity of technology and the sophistication of consumers grow exponentially, having the ability to identify and understand customers in order to personalize their engagements with your brand is becoming an increasingly critical...Read More

The Fundamentals of Progressive Retail Loyalty Programs

  • February 22 2016
  • Resource: Research And Reports
  • The Snipp Team

The retail industry has traditionally been characterized by low margins and high fixed costs, with ever-looming price wars on the horizon. Digital technology has contributed to these challenges by providing emerging businesses with online tools...Read More

Finding Big Profits in the Age of Big Data: Unlocking Enterprise Potential of Behavioral Segmentation

  • February 17 2016
  • Resource: Research And Reports
  • Alex Tavera

With the rise of big data, segmentation has become more important to company growth strategies and the bottom line. However, many companies have not unlocked their full potential by doing the right types of analysis. Behavioral segmentation, i.e.,...Read More

25 Ways to Acquire Loyalty Program Customers

  • February 17 2016
  • Resource: Research And Reports
  • The CrowdTwist Team

Drawing in new loyalty program members has become more challenging in an age when consumers demand more from brands and have multiple channels competing for their attention. That’s why it’s crucial to get strategic about loyalty...Read More

The Road to Rewards: What Drives Millennial Loyalty?

  • December 11 2015
  • Resource: Research And Reports
  • The Excentus Team

Millennial consumers, aged 18-34, are continuously changing the way U.S. retailers think, sell and measure success. Retail competition is tough. Pricing is continually competitive. A whole new and dynamic customer experience is required to attract...Read More

10 Engagement and Loyalty Marketing Predictions for 2016

  • December 11 2015
  • Resource: Research And Reports
  • CrowdTwist

As competition increases, brands continue to contend for new customers, as well as work to retain existing ones. No matter whether you are concentrating on acquisition or retention—or both—customer loyalty remains a critical part of...Read More

Failure To Launch: How to Realize Executional Excellence to Ensure Loyalty Program Success

  • December 03 2015
  • Resource: Research And Reports
  • The Bond Brand Loyalty Team

It’s one thing to catch the eye; it’s another to hold the gaze. In hopes of attracting the attention of today’s demanding customers, marketers often spend inordinate amounts of time designing the “perfect” loyalty...Read More

How-To Guide: 5 Ways to Measure the Business Impact of a Loyalty Program

  • November 19 2015
  • Resource: Research And Reports
  • CrowdTwist

Launching a loyalty program is an important initiative, but just activating one isn’t enough. To make the financial investment and resource allocation involved in such initiatives worthwhile, brands must ensure they are getting the most out...Read More

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