10 Engagement and Loyalty Marketing Predictions for 2016

  • December 11 2015
  • Resource: Research And Reports
  • CrowdTwist

As competition increases, brands continue to contend for new customers, as well as work to retain existing ones. No matter whether you are concentrating on acquisition or retention—or both—customer loyalty remains a critical part of...Read More

Failure To Launch: How to Realize Executional Excellence to Ensure Loyalty Program Success

  • December 03 2015
  • Resource: Research And Reports
  • The Bond Brand Loyalty Team

It’s one thing to catch the eye; it’s another to hold the gaze. In hopes of attracting the attention of today’s demanding customers, marketers often spend inordinate amounts of time designing the “perfect” loyalty...Read More

How-To Guide: 5 Ways to Measure the Business Impact of a Loyalty Program

  • November 19 2015
  • Resource: Research And Reports
  • CrowdTwist

Launching a loyalty program is an important initiative, but just activating one isn’t enough. To make the financial investment and resource allocation involved in such initiatives worthwhile, brands must ensure they are getting the most out...Read More

46 Brands that Leverage Social Media Engagement to Build Loyalty

  • November 02 2015
  • Resource: Research And Reports
  • CrowdTwist

Social media has become a vital component of consumers’ daily communication and engagement activities. The platform has changed the way marketers share information and the ways in which they engage consumers. Yet many...Read More

Integrating Customer Experience and Customer Loyalty

  • October 23 2015
  • Resource: Research And Reports
  • The Lenati Team

Integrating Customer Experience and Customer LoyaltyPart One: Building a Customer-Centric OrganizationBusinesses are making the shift toward a customer-centric operating model. As markets and channels have evolved, products and services have...Read More

Retail Look Book: The Best, Most Beautiful Refer-a-Friend Programs

  • October 16 2015
  • Resource: Research And Reports
  • Extole Team

Refer-a-friend programs are a familiar sight in retail. They’re a powerful way to bring in new customers who spend more money and bring in even more new customers like themselves.But not all referral marketing is created equal. The easier a...Read More

Throwing Off Sparks: Reigniting Retail Programs

  • October 09 2015
  • Resource: Research And Reports
  • Erin Raese, Aimia

As anyone in a long-term relationship can attest, sometimes you have to work hard to keep that special spark burning. Relationships are never static. A personal relationship improves in quality until it begins to decline, at which point one must...Read More

Building Stronger Customer Relationships with Sainsbury's: Embracing Customer Data to Deliver Business Transformation

  • September 21 2015
  • Resource: Research And Reports
  • David Buckingham, i2c: Mike Coupe, Sainsbury’s

After losing significant market share to its key competitor, in early 2004 Sainsbury’s recruited new Chief Executive Officer Justin King to lead its recovery. Later that year, King launched a revitalization program under the banner &ldquo...Read More

How to Promote Your Referral Program: A Few Hot Tips

  • September 11 2015
  • Resource: Research And Reports
  • Extole Team

Referral marketing is the next channel for customer acquisition. Whether you are a large enterprise or an innovative new brand, online referrals can help you increase mindshare and drive significant incremental revenue. Yet, your referral program...Read More

Shopper Insights to Improve Retail Loyalty Programs

  • December 04 2014
  • Resource: Research And Reports
  • SAS

The escalating proliferation of retailer customer loyalty programs has led many to question the return on their program investments. While there is debate on the best set of outcomes to measure the ROI, one of the most widely accepted metrics is...Read More

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