Get in the Game: Use Sporting Events to Drive Your Opt-In & Segmentation Strategy

  • October 16 2017
  • Resource: Research And Reports

The Goal: Convert Sports Fans to Store FansThis Southeastern sporting goods chain began carrying apparel for two popular local sports teams, and wanted to drive sales of the new merchandise.They went straight to the source and used the games...Read More

Common Pitfalls of Loyalty Program Design

  • October 12 2017
  • Resource: Research And Reports

Loyalty Programs are ubiquitous across most business sectors and are a critical tool for fostering an effective customer engagement strategy for brands. They enable customer acquisition, onboarding, engagement, retention, and even win back a...Read More

Building A Case For A Loyalty Solution

  • October 06 2017
  • Resource: Research And Reports

Loyalty is a major strategic undertaking that requires significant investment. Oftentimes the easiest course of action is none, therefore it can be challenging trying to get buy-in from key stakeholders and management. But with the steady decline...Read More

3.3 Billion Reasons to Use SMS Reminders in Your Loyalty Program

  • September 29 2017
  • Resource: Research And Reports

US consumers hold 3.3 billion customer loyalty program memberships, up 26% in the last 2 years. Great news for retailers? Well, sort of. Designed to retain customers, the benefits of membership are a great hook, but keeping shoppers engaged after...Read More

Meineke Drives Engagement with Data Under the Hood

  • September 08 2017
  • Resource: Research And Reports

Drivers know – or at least learn the hard way – that cars require regular maintenance. Oil changes come three or four times per year, with brake, tire, and wiper services not far behind. So when Meineke Car Care Centers discovered...Read More

Email: The Most Dependable Tool for Loyalty Marketers

  • August 28 2017
  • Resource: Research And Reports

Your loyal customers are often your most engaged email subscribers, allowing you to bring together one of the oldest digital marketing channels with a tried and true marketing objective of driving loyalty.While email plays an essential role in...Read More

How to Master Video Marketing: Everything You Need to Know Before You Launch Your First Campaign

  • August 22 2017
  • Resource: Research And Reports

So here we are. You’ve decided you’d like to launch your first video marketing campaign and you haven’t the faintest idea where to start. Or maybe you do and you’re just looking for a little reaffirmation. Either way...Read More

CPG Customer Experience and the "Era of Addressability"

  • August 14 2017
  • Resource: Research And Reports

For over half a century, traditional consumer goods marketing communications “interrupted” mass audiences with 30-second television spots, 60-second radio, full page print advertisements, and ever multiplying outdoor placements. Hungry...Read More

Preference Management: The Key to Customer Engagement

  • August 14 2017
  • Resource: Research And Reports
  • Eric Tejada

When advertising pioneer David Ogilvy made this now-famous remark, the relationship between companies and consumers was in the midst of a revolution. Specifically, the relationship was the revolution – the idea that personalized and powerful...Read More

Customer Data Solutions For Consumer Packaged Goods

  • July 27 2017
  • Resource: Research And Reports

CPG has long been thought of as a proving ground for Marketers because the supermarket aisle stages a ruthless battle where things like “Product, Place, Promotion, and Price” compete for an unfair share of consumers’ wallets...Read More

Displaying results 1-10 (of 293)
 |<  < 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  >  >| 
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?