Breaking the Code: Customer-Driven Learning and Innovation

  • February 19 2018
  • Resource: Research And Reports

It has never been easier to know what’s on your customers’ minds. Through feedback, behaviors and data, consumers are making their desires felt. That includes what makes them tick—or just ticked off. Companies that learn from...Read More

Millennials Are NOT Your Target

  • February 16 2018
  • Resource: Research And Reports
  • Evan Snively

Millennials have been a trending topic for the past 10 years. The intensity of interest in them is growing as their purchasing power increases, soon to surpass that of the Baby Boomers. Nearly every company has identified a need to connect with...Read More

The Key to Loyalty? Get in Your Customers' Heads

  • February 09 2018
  • Resource: Research And Reports
  • Chris Barnett

Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s increasingly complex loyalty strategies can be confounding. That’s where The Lacek Group’s loyalty expert Chris...Read More

The Ultimate Guide to Customer Engagement

  • February 06 2018
  • Resource: Research And Reports
  • Michael Mehalchin & Marisol Trowbridge

This is your customer engagement toolkit: a comprehensive starting point in developing the right approach for your company.  In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers...Read More

The New Wave of Movie Marketing

  • January 29 2018
  • Resource: Research And Reports
  • Dr. Bryan Smith & Matthew Liebmann

The rapid and often tectonic shifts in today’s marketing landscape compel marketers to keep abreast of new strategies, technologies and methodologies. The challenge remains being able to sort through the shallow buzzwords and gimmicks to...Read More

5 Tips for Improving Loyalty

  • January 26 2018
  • Resource: Research And Reports
  • The Stellar Team

A well-­‐designed, innovative loyalty program can help you surprise and delight your customers with engaging and rewarding experiences. Technology is fast changing customer expectations, so it’s vital to refresh and reimagine the...Read More

The Expert Guide To Mobile Loyalty Sign-Up & Engagement

  • January 23 2018
  • Resource: Research And Reports
  • The CodeBroker Team

Three common themes consistently rise to the top when CodeBroker speaks with loyalty marketing professionals: 1. Engagement – How do we get our loyalty program members more engaged? 2. Millennials – What can we do to aIract and...Read More

Comarch Loyalty Management: Implementation at Hudson's Bay Company

  • December 14 2017
  • Resource: Research And Reports
  • The Comarch Team

Hudson’s Bay, unknown to Dutch customers, was seeking a tool to acquire a large number of clients and reach out to them using highly personalized communications and services. In order to do so, the company wanted to collect data on customers...Read More

From Data to Action: Profiling the Modern Insights Team

  • November 20 2017
  • Resource: Research And Reports
  • Medallia CX Strategy Research Group

To win in today’s increasingly customer-driven world, companies must understand their customers’ needs and satisfy those needs better than any of their competitors. Data about customers can provide valuable insights, but to see results...Read More

What You Need to Know to Combat Loyalty Program Fraud

  • November 14 2017
  • Resource: Research And Reports
  • The Epsilon Team

As traditional banks and merchants work to make their systems harder to penetrate and steal from, hackers are turning their attention to softer targets and alternate forms of value. With reward points and miles worth of over $48 billion in the...Read More

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