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Common Pitfalls of Loyalty Program Design

Loyalty Programs are ubiquitous across most business sectors and are a critical tool for fostering an effective customer engagement strategy for brands.

They enable customer acquisition, onboarding, engagement, retention, and even win back a brand’s customers. With that said, many strategic brand marketers have made their Loyalty Programs a key business imperative and have invested significant financial and human capital against this important endeavor. While any business can attempt to launch a customer Loyalty Program, designing, planning, and executing a successful one requires significant expertise, enterprise commitment, and unwavering attention to detail.


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