CMO Challenge: Adapting to the Changing Nature of Customers

  • January 05 2017
  • Resource: Research And Reports

Change is an ever-present and unavoidable fact of nature. Given the proper amount of time, almost everything we know and understand to be real will undergo some amount of transformation. Depending on the timetables and concepts in question, these...Read More

CMO Challenge: Listening to Your Customers

  • December 16 2016
  • Resource: Research And Reports
  • Loyalty 360

Sponsored by GenesysToday, it should be easier and faster than ever for a brand to engage in a two-way dialogue with customers and take action on the communication. Traditional feedback mechanisms - like survey, focus groups and call...Read More

CMO Challenge: The Challenge of Data, Analytics and Creating Insight

  • July 25 2016
  • Resource: Research And Reports
  • Loyalty 360

Data is the engine that drives the level of marketing sophistication now needed to engage customers in a highly competitive and rapidly evolving marketplace. And today, big data represents one of the single biggest opportunities for marketing and...Read More

CMO Challenge: Leveraging Internal and External Communities

  • January 06 2016
  • Resource: Research And Reports
  • Loyalty 360

Sponsored by Virtual Incentives Throughout November and December 2015, we asked CMOs and top executives in marketing and operations. What are the challenges and opportunities to effectively leveraging internal and external communities in your...Read More

CMO Challenge: Loyalty Program Design

  • November 09 2015
  • Resource: Research And Reports
  • Loyalty 360

Hardly a day goes by without seeing an article or research piece that explores the topic of marketing to Millennials. We’ve all heard the story… Millennials act as “tastemakers” for the general population. They ...Read More

CMO Challenge: An Executive Brief

  • March 11 2015
  • Resource: Research And Reports

What’s Keeping CMOs Up At Night? What Can They Do About It?It’s truly an exciting time to be a marketer. New technology, massive customer data and emerging tools promise to reveal new strategies for understanding the customer and...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?