CMO Challenge: Leveraging Internal and External Communities

  • January 06 2016
  • Resource: Research And Reports
  • Loyalty 360

Sponsored by Virtual Incentives Throughout November and December 2015, we asked CMOs and top executives in marketing and operations. What are the challenges and opportunities to effectively leveraging internal and external communities in your...Read More

CMO Challenge: Loyalty Program Design

  • November 09 2015
  • Resource: Research And Reports
  • Loyalty 360

Hardly a day goes by without seeing an article or research piece that explores the topic of marketing to Millennials. We’ve all heard the story… Millennials act as “tastemakers” for the general population. They ...Read More

CMO Challenge: An Executive Brief

  • March 11 2015
  • Resource: Research And Reports

What’s Keeping CMOs Up At Night? What Can They Do About It?It’s truly an exciting time to be a marketer. New technology, massive customer data and emerging tools promise to reveal new strategies for understanding the customer and...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?