Aligning Customer Loyalty and Brand Identity

  • September 27 2017
  • Resource: Research And Reports

In the past two decades, incredible advances in computer and networking technology have provided easy access to an exponentially increasing amount of information to billions of consumers at relatively little cost. Through mobile, digital, and...Read More

CMO Challenge Report: Customer Loyalty Defined

  • August 14 2017
  • Resource: Research And Reports

The fundamental nature of an idea or concept is never permanently fixed or static. The words and terms we use to describe a wide array of effects, events, and phenomena, are always in a state of flux; they adapt and evolve based on the needs of...Read More

CMO Challenge Report: The Promise and Potential of Social Media

  • July 27 2017
  • Resource: Research And Reports

Few technologies have changed the nature of human interaction and mass communication as quickly as social media. When combined with the ubiquitous adoption of digital mobile devices, and the exponentially escalating capabilities that such...Read More

CMO Challenge: The Challenge of Data, Analytics, and Creating Insight, Part 2

  • May 12 2017
  • Resource: Research And Reports
    Loyalty 360,

Customer analytics is rapidly evolving. Additional challenges and issues arise in this space with every new analytics tool, coupled with the incredible increase of customer information. By now, almost everyone in the loyalty industry agrees that...Read More

CMO Challenge: The Challenge of Personalization

  • February 01 2017
  • Resource: Research And Reports

Everyone likes to feel special, like an individual, like they matter. Such recognition forms a central aspect of our identity, and it helps carve out our sense of place and purpose in the larger constructs of society and culture. This sense of...Read More

CMO Challenge: Adapting to the Changing Nature of Customers

  • January 05 2017
  • Resource: Research And Reports

Change is an ever-present and unavoidable fact of nature. Given the proper amount of time, almost everything we know and understand to be real will undergo some amount of transformation. Depending on the timetables and concepts in question, these...Read More

CMO Challenge: Listening to Your Customers

  • December 16 2016
  • Resource: Research And Reports
    Loyalty 360,
    , Genesys

Sponsored by GenesysToday, it should be easier and faster than ever for a brand to engage in a two-way dialogue with customers and take action on the communication. Traditional feedback mechanisms - like survey, focus groups and call...Read More

CMO Challenge: The Challenge of Data, Analytics and Creating Insight

  • July 25 2016
  • Resource: Research And Reports

Data is the engine that drives the level of marketing sophistication now needed to engage customers in a highly competitive and rapidly evolving marketplace. And today, big data represents one of the single biggest opportunities for marketing and...Read More

CMO Challenge: Leveraging Internal and External Communities

  • January 06 2016
  • Resource: Research And Reports

Sponsored by Virtual Incentives Throughout November and December 2015, we asked CMOs and top executives in marketing and operations. What are the challenges and opportunities to effectively leveraging internal and external communities in your...Read More

CMO Challenge: Loyalty Program Design

  • November 09 2015
  • Resource: Research And Reports

Hardly a day goes by without seeing an article or research piece that explores the topic of marketing to Millennials. We’ve all heard the story… Millennials act as “tastemakers” for the general population. They ...Read More

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