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CMO Challenge: Leveraging Internal and External Communities

CMO Challenge: Leveraging Internal and External Communities

Sponsored by Virtual Incentives Throughout November and December 2015, we asked CMOs and top executives in marketing and operations. What are the challenges and opportunities to effectively leveraging internal and external communities in your....


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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?