Customer Centricity Index

  • June 27 2013
  • Resource: Research And Reports
  • dunnhumbyUSA

The dunnhumby Customer Centricity Index (CCI) measures customers' perceptions of how well retailers meet their needs and wants.This report provides a ranking of the most customer-centric retailers in the food service industry. dunnhumby...Read More

Case Study: Nike Las Vegas

  • September 07 2011
  • Resource: Research And Reports
  • GES

GES teamed up with Nike to help create Nike’s largest retail footprint in the US. The new store changed its approach to literally envelope customers in the Nike brand, making the store seem more like a museum than a store.Overview In the...Read More

Email Marketing Case Study: QR Codes in Physical World Generate Unprecedented Email Opt-In Rates of 5% to 8% with RewardLoop ListBuilder

  • July 05 2011
  • Resource: Research And Reports
  • RewardLoop

VANCOUVER, British Columbia—RewardLoop, the company enabling secure card-less customer loyalty     transactions via mobile phones, today announced ListBuilder, a     revolutionary tool that enables merchants and service...Read More

Harley-Davidson Extends Brand Loyalty Through Mobile

  • August 28 2010
  • Resource: Research And Reports
  • 7 Media Group

Brand: Fort Thunder Harley-Davidson & Central Texas Harley-DavidsonAgency: 7 Media GroupCampaign/program name: Integrated Mobile MarketingDuration: January 2010 to presentObjective: The Fort Thunder Harley-Davidson and Central Texas...Read More

First Data loyalty solutions for small Business help Mish Farms Compete With larger Programs

  • March 18 2010
  • Resource: Research And Reports
  • Stuart Kiefer, Vice President, Loyalty at First Data

Many small businesses struggle with building customer loyalty while competing with larger merchants. But Mish Farms, a local Pennsylvania beef retailer, took the problem by the “horns” to create a loyalty program that gave it an...Read More

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