The Dynamics Behind Personalized Video: How Mutual of Enumclaw Established an Audience of One

  • January 15 2017
  • Resource: Research And Reports

To combat the fractured attention span and dwindling customer loyalty levels among modern consumers, many brands are increasingly turning to digital customer engagement strategies. Since new technologies are continually changing the way that...Read More

How Meineke Drives the Right Message to the Right Customer at the Right Time

  • January 01 2017
  • Resource: Research And Reports

Consumers spend more and more of their lives in the digital sphere. Because of this, a deluge of online promotions, product reviews, banner ads, and varied advertising maneuvers is becoming so commonplace that most marketing efforts are rendered...Read More

How SOL REPUBLIC Built a Lifestyle Brand that Inspires Authentic Brand Loyalty

  • December 15 2016
  • Resource: Research And Reports

Like many industries, the consumer electronics market is fiercely competitive. A seemingly infinite array of devices including smartphones, digital cameras, televisions, DVDs, tablets, wearable fitness devices, and many more are constantly...Read More

How Heathrow Rewards Attains Multi-vendor Customer Loyalty

  • December 01 2016
  • Resource: Research And Reports

Up until very recently, London Heathrow was the busiest international airport in the world. Owned and operated by Heathrow Airport Holdings, it covers an impressively expansive 12.14 square kilometers and manages over 74 million passengers...Read More

The Art of the Possible: How AT&T Aligns Internal and External Customer Experience Alignment

  • November 15 2016
  • Resource: Research And Reports

It now seems odd to think that, not long ago the term “customer-centricity” barely existed in the marketing lexicon. The customers themselves, of course, were always significant, but typically only as ends to a means. As long as these...Read More

Re-engineering the Customer Experience and Value Proposition of Sam’s Club 5-3-1 Cash Back Rewards

  • November 01 2016
  • Resource: Research And Reports
  • Loyalty 360

Before success can be achieved, business leaders need to put into place a process that creates the right value proposition. And this applies to both new companies and established brands alike. When considering the pace at which modern...Read More

Harley-Davidson Thunders Toward Dynamic Customer Engagement

  • October 15 2016
  • Resource: Research And Reports

Harley-Davidson is a legendary brand, and the brand loyalty it has inspired among generations of devoted advocates is equally legendary. But the brand is still not without its own customer engagement challenges. Just like so many other brands...Read More

Guest Recognition as the New Standard of Customer Loyalty

  • October 01 2016
  • Resource: Research And Reports
  • Loyalty 360

Red Lion Hotels Corporation (RLHC) is aware of how customer loyalty has forever changed and the new forces behind its evolution. It recognizes that travel and hospitality loyalty programs are a key customer engagement strategy, but RLHC...Read More

Rewarding and Retaining the Best Customers Revitalizes Loyalty and Growth

  • September 14 2016
  • Resource: Research And Reports
  • Loyalty 360

Marketing used to be primarily focused on acquiring new customers or winning back lapsed customers and, in many respects, it still is. There is a growing focus, however, on retaining and rewarding the best customers first. In an age of...Read More

The Millennial Modernization of Goodwill’s Customer Experience Renaissance

  • September 01 2016
  • Resource: Research And Reports
  • Loyalty 360

No brand is immune to the disruptive marketing and customer engagement forces that are altering the very fabric of the business landscape. Not only are consumer behaviors and attitudes quickly changing, but new generations of consumers are also...Read More

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