Re-engineering the Customer Experience and Value Proposition of Sam’s Club 5-3-1 Cash Back Rewards

  • November 01 2016
  • Resource: Research And Reports
  • Loyalty 360

Before success can be achieved, business leaders need to put into place a process that creates the right value proposition. And this applies to both new companies and established brands alike. When considering the pace at which modern...Read More

Harley-Davidson Thunders Toward Dynamic Customer Engagement

  • October 15 2016
  • Resource: Research And Reports

Harley-Davidson is a legendary brand, and the brand loyalty it has inspired among generations of devoted advocates is equally legendary. But the brand is still not without its own customer engagement challenges. Just like so many other brands...Read More

Guest Recognition as the New Standard of Customer Loyalty

  • October 01 2016
  • Resource: Research And Reports
  • Loyalty 360

Red Lion Hotels Corporation (RLHC) is aware of how customer loyalty has forever changed and the new forces behind its evolution. It recognizes that travel and hospitality loyalty programs are a key customer engagement strategy, but RLHC...Read More

Rewarding and Retaining the Best Customers Revitalizes Loyalty and Growth

  • September 14 2016
  • Resource: Research And Reports
  • Loyalty 360

Marketing used to be primarily focused on acquiring new customers or winning back lapsed customers and, in many respects, it still is. There is a growing focus, however, on retaining and rewarding the best customers first. In an age of...Read More

The Millennial Modernization of Goodwill’s Customer Experience Renaissance

  • September 01 2016
  • Resource: Research And Reports
  • Loyalty 360

No brand is immune to the disruptive marketing and customer engagement forces that are altering the very fabric of the business landscape. Not only are consumer behaviors and attitudes quickly changing, but new generations of consumers are also...Read More

How AARP Advances a Social Mission and Wins Brand Loyalty in the Process

  • August 10 2016
  • Resource: Research And Reports
  • Loyalty360

AARP is on a mission to strengthen communities and help aging people live better lives. As a nonprofit organization, AARP strives to improve the quality of life for those facing an array of issues related to healthcare, employment security...Read More

How Angie’s List Changed the Face of Loyalty Programs

  • August 02 2016
  • Resource: Research And Reports
  • Loyalty360

There is a tremendous amount of focus surrounding the importance of individualized customer engagement and incentivized personal experiences. When a brand can find the right intersection between these two trending ideas, they can begin building...Read More

How Community-centricity Builds Brand Identity and Social Currency for Costa

  • July 27 2016
  • Resource: Research And Reports
  • Loyalty 360

Communities form a crucial aspect of most human relationships, and they are just as important for the success of a neighborhood and its residents as they are for the relationships built between a company and its customers. For many, belonging to a...Read More

How the Revitalization of Direct Mail Cuts through the Digital Noise

  • July 01 2016
  • Resource: Research And Reports
  • Loyalty 360

New innovative technologies and modern digital platforms are constantly being championed in every corner of the marketing industry. In our hyper-connected culture, adopting this strategy usually makes sense. Digital innovation has changed...Read More

Shoe Carnival Case Study: When the Shoe Fits

  • November 09 2015
  • Resource: Research And Reports

What Shoe Carnival marketers wanted was more value in the program. There was more to it than just increasing the number of participants. What the brand wanted was members whose loyalty could become a true business advantage to...Read More

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