How Ryder Drives Customer Loyalty on the Long Road Ahead

  • June 15 2017
  • Resource: Research And Reports

Almost without exception, understanding who your customers are has become a fundamental tenet of contemporary customer engagement. Regardless of brand, industry, or vertical, acquiring keen and accurate customer insights resembles an arms race...Read More

More of the Love – Connecting with Consumers When Not Selling Directly

  • June 01 2017
  • Resource: Research And Reports

On the surface, loyalty marketing seems to lend itself to certain industries more than others. Marketers in all industries are quite aware of studies that prove how effective loyalty programs can. Program members are much more likely to be word-of...Read More

How Gold’s Gym Intensified Employee Engagement and Strengthened CX

  • May 15 2017
  • Resource: Research And Reports

Providing the type of customer experience needed to incite engagement and, ultimately, win brand loyalty is a complex undertaking. Multiple factors must be considered at numerous points along the entire customer journey. Today, brands hear so much...Read More

How Dunkin’ Donuts Converged Mobile, Loyalty, and Payments to Create a New Customer Engagement Medium

  • May 01 2017
  • Resource: Research And Reports

Designing a superior customer experience now requires the ability to adeptly leverage the power of mobile and various digital devices with near seamless flexibility. The approaching ubiquity of this technology, which has been exponentially...Read More

Creating Global Loyalty On a Global Scale

  • April 15 2017
  • Resource: Research And Reports

As world economies continue to expand at a rapid pace, they are becoming more interdependent. Companies buy, sell, manufacture, and locate internationally. The world’s GDP growth is making Citi customers everywhere more prosperous and...Read More

Shifting Gender Roles in the CPG Customer Experience

  • April 01 2017
  • Resource: Research And Reports

Marketers face a great time of uncertainty. We are now in the midst of a consumer renaissance or even, some might say, a revolution. Brands and marketers are no longer able to rely on established consumer trends, old buying patterns, and...Read More

Marriott Rewards: Loyalty is Greater than Rewards

  • March 15 2017
  • Resource: Research And Reports

Customer loyalty programs were a novelty in the late 1970s. American Airlines broke ground in loyalty marketing by introducing the Advantage Frequent Flyer program. Most loyalty programs have not changed very much since that time. Until a few...Read More

How a Dramatic Digital Transformation Redefined the Customer Experience of Dominos

  • March 01 2017
  • Resource: Research And Reports

It is no secret that many brands are struggling today. Some are struggling to listen to and understand their customers. Some are struggling to connect with customers in relevant and meaningful ways. Still others are struggling to adopt the right...Read More

How the Dallas Cowboys Win Fan Engagement

  • February 15 2017
  • Resource: Research And Reports

Not long ago, most marketing efforts were confined to a relatively small quadrant of people’s lives. Mass media, marketing, and advertising freely span television and radio broadcasts as well as other forms of omnipresent marketing such as...Read More

How the Art of Storytelling Shapes Digital Customer Engagement

  • February 01 2017
  • Resource: Research And Reports

Marketing has evolved. No longer can brands send out generic messages designed for a mass audience and then simply wait for consumers to magically engage with a product or service. Now, real-time social and digital communications, combined with...Read More

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