Engagement Through Entanglement: Staying Top-of-Mind Through Collaboration

  • February 01 2018
  • Resource: Research And Reports

Caesars Palace is one of the oldest and most iconic buildings in Las Vegas. What few people realize, though, is that Caesars is more than just a hotel and casino along the famous Las Vegas Strip. The company also has 35 properties across the...Read More

A Prescription for CX Success: Improving the Customer Experience in the Ever-Changing Health Insurance Industry

  • January 15 2018
  • Resource: Research And Reports

Just the thought of having to deal with health insurance and its increasing complexity, confusing jargon and extravagant costs is enough to, well, make a person feel sick. The health care industry, it seems, is in a constant state of evolution...Read More

Humana Case Study: A Loyalty Program for Insuring Healthier Customers

  • January 01 2018
  • Resource: Research And Reports

Healthcare insurance and the costs of healthcare continue to dominate the headlines. All stakeholders in the healthcare system appear determined to stem the rising tide of healthcare costs in the US, especially employers. The Centers for Disease...Read More

A Case for Individualized Incentives: How Regal Cinemas Achieved Competitive Differentiation in a Highly Disrupted Industry

  • December 15 2017
  • Resource: Research And Reports

Technology is transforming nearly every industry to varying degrees, but the entertainment space has undoubtedly shifted in very dramatic ways. As the digital innovation trail blazes its way across the Internet and into consumers’ homes via...Read More

Taking the First Steps in Understanding and Motivating Existing Customers

  • December 01 2017
  • Resource: Research And Reports

Goodwill Industries of Denver is one of many Goodwills throughout the country. Each one operates independently and addresses unique challenges – the Goodwill model is to serve the unique needs of their local communities. For example, Denver...Read More

A Case for Individualized Incentives: How Preference Data Became Intuit’s Key to Customer Retention

  • November 15 2017
  • Resource: Research And Reports

That is, brands and marketers must intimately and deeply understand their customers. This hinges on a brand’s ability to collect, analyze, and apply data. Since customer data has become such a powerful tool to design and conduct an array of...Read More

How to Begin: Sungard's Path from Infancy to Customer Experience Maturity

  • November 01 2017
  • Resource: Research And Reports

New market forces and rapidly evolving customer habits are leading many brands to rethink their marketing strategies. The primary reason for this shift is that many traditional tactics are no longer relevant. Since advanced digital and social...Read More

Winning Year-Round Fan Loyalty On and Off the Field

  • October 15 2017
  • Resource: Research And Reports

We have all seen him. He is the crazy fan at the football game with the painted face, the odd-colored hair, and the outrageous outfit matching the team colors. He stands up, pumps his fist, turns around, and urges the rest of the fans to stand up...Read More

How Big Data and Omni-Channel Engagement Activate Samsung Customer Loyalty

  • October 01 2017
  • Resource: Research And Reports
  • Loyalty360

It’s hard to imagine being in the marketing industry and not being inundated with data. Data-driven insights have given marketers a newfound ability to target, segment, and directly engage customers in ways that were impossible just a few...Read More

How Kraft Heinz Builds Dynamic and Personalized In-Store Shopping Experiences

  • September 15 2017
  • Resource: Research And Reports
  • Loyalty360

While many estimates claim that the vast majority of purchases are still made in brick and mortar retailers, this is no time for brands to remain complacent. The in-store shopping experience might be the dominant paradigm for the time being, but...Read More

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