How Big Data and Omni-Channel Engagement Activate Samsung Customer Loyalty

  • October 01 2017
  • Resource: Research And Reports

It’s hard to imagine being in the marketing industry and not being inundated with data. Data-driven insights have given marketers a newfound ability to target, segment, and directly engage customers in ways that were impossible just a few...Read More

How Kraft Heinz Builds Dynamic and Personalized In-Store Shopping Experiences

  • September 15 2017
  • Resource: Research And Reports

While many estimates claim that the vast majority of purchases are still made in brick and mortar retailers, this is no time for brands to remain complacent. The in-store shopping experience might be the dominant paradigm for the time being, but...Read More

True Value’s Journey Toward Intelligent Loyalty Marketing

  • September 01 2017
  • Resource: Research And Reports

Data seems to drive most marketing strategies today. Customer engagement relies on collecting data to create personalized customer experiences, and many loyalty programs have been referred to as an ideal data capture strategy. Once it is collected...Read More

Branch of the Future: Building the Brand, Not Just the Branch

  • August 15 2017
  • Resource: Research And Reports

When PeoplesBank bank was founded in 1885, the local newspaper reported it was done “on a somewhat new plan.” Today, with almost 50 branches in Massachusetts, PeoplesBank has continued its tradition as an innovator by introducing...Read More

Fueling Fan Passion: How Fanatics Creates Emotional Engagement and Customer Loyalty

  • August 01 2017
  • Resource: Research And Reports

America is a nation of sports fans. Fans by the thousands flock to football stadiums. College and professional basketball games capture the attention of millions, especially when these sports culminate in dozens of tournaments toward the end of...Read More

Driving B2B and B2C Engagement through Effective Communication

  • July 15 2017
  • Resource: Research And Reports

Wheaton World Wide Moving manages up to 40 thousand moves per year, which include household moves as well as military, corporate relocation, and international moves. In 2012, Wheaton acquired Bekins making it the fourth largest moving company in...Read More

How Wizard World Achieved Superhuman Heights of Customer Engagement

  • July 01 2017
  • Resource: Research And Reports

In most cases, the media and marketing landscape is incredibly fragmented, which makes effective customer engagement incredibly difficult. No longer can a single message, or even a single campaign, leverage a single medium to find its way directly...Read More

How Ryder Drives Customer Loyalty on the Long Road Ahead

  • June 15 2017
  • Resource: Research And Reports

Almost without exception, understanding who your customers are has become a fundamental tenet of contemporary customer engagement. Regardless of brand, industry, or vertical, acquiring keen and accurate customer insights resembles an arms race...Read More

More of the Love – Connecting with Consumers When Not Selling Directly

  • June 01 2017
  • Resource: Research And Reports

On the surface, loyalty marketing seems to lend itself to certain industries more than others. Marketers in all industries are quite aware of studies that prove how effective loyalty programs can. Program members are much more likely to be word-of...Read More

How Gold’s Gym Intensified Employee Engagement and Strengthened CX

  • May 15 2017
  • Resource: Research And Reports

Providing the type of customer experience needed to incite engagement and, ultimately, win brand loyalty is a complex undertaking. Multiple factors must be considered at numerous points along the entire customer journey. Today, brands hear so much...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?