In an effort to continually provide exclusive, unique, and engaging brand content to our audience, Loyalty360 presents the latest edition of brandbites, which features responses from brand executives regarding their most daunting marketing challenges.
Today’s CEOs, CMOs, and other marketing professionals at leading brands often wonder what kind of insights can be gained from competitors, customers, vendors, and more. Loyalty360 wanted to know what these professionals wanted to know, and from whom would they like to learn. What follows are responses to these questions and what these executives want to know most. Those responding represent a variety of industries and marketing disciplines.